Affiliate News

Malta-based industry affiliate marketing software provider NetRefer, will power Paddy Power Betfair’s (PPB) combined affiliate program, as the FTSE 100 betting operator continues to merge its marketing operations. NetRefer is currently the affiliate marketing platform and provisions provider to both Paddy Power and Betfair. The move the will see NetRefer deliver PPB a ‘Unified Performance Marketing’ platform. PPB unified affiliate …

Better Collective AS the operating company of leading European sports betting player portal bettingexpert.com, has triumphed over almost 32,000 entrants to be named National Champion at the European Business Awards 2016/17. The awards, which include competing companies from 33 countries, recognise business excellence and best practice in the European business community, with Better Collective one of just 2% of entrants …

FTSE-listed online payment provider Paysafe Group (Paysafe) has confirmed the acquisition of leading industry affiliate and acquisition marketing software provider Income Access for a cash consideration of CAD $40 million (circa $30 million). Updating the market this morning, Paysafe governance declared that it had agreed to buy the Montreal-based marketing solutions provider, which currently services more than 25,000 industry affiliates. …

  UK-based sports betting exchange Smarkets has announced that it has re-launched its affiliate and partnership platform with industry digital marketing software provider Income Access. Utilising Income Access’ affiliate management platform and ad-serving technology, Smarkets will aim to boost its marketing and promotional coverage within its core UK market promoting its 2% exchange fee on winning transactions. Presenting its new …

Industry affiliate marketing and player acquisition software provider, Income Access continues its recent run of commercial partnership successes announcing that it has agreed to service the affiliate programme of Estonia-based gambling operator Olympic Entertainment Group (OEG). Updating the media, Income Access management detailed that OEG will relaunch its OlyBet brand affiliate programme utilising its igaming specialised marketing software. Regulated by the …

Leading sports betting player portal bettingexpert.com  has signed former England, Tottenham Hotspur and Sheffield Wednesday star Chris Waddle as a brand ambassador and in-play tipster, to launch and promote its revolutionary bettingexpert LIVE app. bettingexpert’s LIVE app helps punters discover the best in-play tips before easily placing bets through an integration with leading bookmaker bet365. Waddle will be delivering tips via his own …

Having completed a strategic corporate review, the board of XLMedia has concluded that the company will continue to operate as independent enterprise, scrapping any plans of selling its business or assets. The governance of the London AIM-listed company stated that it believed that in remaining independent it would best serve its goal of “maximising value for shareholders”. Following a record …

Oslo-listed Gaming Innovation Group (GIG) continues its acquisition strategy confirming today that it has acquired Swedish-based affiliate marketing network Magenti Media. GIG is set to take control of Magenti’s industry portfolio which has ‘high-coverage’ positions targeting Swedish casino traffic. GIG governance further detailed that it would incorporate Magenti’s ‘highly experienced’ search engine optimisation team as part of its acquisition. Acquiring …

Australian social focused bookmaker Favourit has announced that it will re-launch its affiliate/partnership programme with Income Access. The re-launch of its partnership programme follows the revamp of its product inventory which has seen Favourit add a new online casino with Microgaming and NetEnt content. The affiliate partnership will see Favourit integrate Income Access’ industry specific ad-serving system to optimise targeted …

Dolarbet, a Curacao-based online sportsbook and casino brand focusing on the Latin American and international markets, has launched a new affiliate programme in partnership with Income Access. The affiliate programme has integrated Income Access’ affiliate management software. Launched in 2012 by the operator ArenaLine N.V., Dolarbet is licensed by the Government of Curacao and offers players service in Spanish as …