Affiliate News

Malta-based Industry affiliate network RakeTech Group (RakeTech) has confirmed that it has executed a double of acquisition of Agonas AB and Astro Media Group AB (Astro Media) continuing the expansion of its Scandinavian marketing portfolio. The confirmed acquisitions continue RakeTech’s M&A growth strategy, adding Agonas AB a ‘real-time’ Scandinavian TV listings and sports content portals to its network, while Astro …

Oslo-listed Gaming Innovation Group (GIG) continues the expansion of its industry affiliate network by confirming that it has agreed to purchase a DACH region (Germany, Austria and Switzerland) marketing asset for a total consideration of €5.7 million. Updating investors, GIG governance chose not to disclose the assets name, but stated that its acquisition would bolster the firm’s German language sports …

Industry affiliate marketing specialist Better Collective, has announced the launch of ‘customizable odds comparison’ portal SmartBets for its home market of Denmark. The Danish launch of SmartBets sees Better Collective continue its multi-language strategy for the odds comparison portal, which currently services English, German and Italian versions. The latest version of SmartBets follows in the footsteps of its counterparts with …

Matt Loomis former Digital Creative Lead for National Lottery operator Camelot UK has set up a new creative agency ‘The Hand of Aces’ specialising in industry marketing and design capabilities. Launching the London-based specialist agency, Loomis details that The Hand of Aces will focus on creative delivery for Lottery, Casino, eGaming sector clients. To date, the agency has handled creative work for …

Stockholm-listed Cherry AB’s new business B2B services division XCaliber will provide Swedish fantasy sports platform FSport with its affiliate marketing platform ‘Omarsys’. Launched in November 2016, XCaliber is a specialist division focusing on player management and acquisition services. The division is set to bring to market new performance related tools to help industry stakeholders optimise performance and management of game …

Antigua-based sportsbook Intertops (Intertops.eu), one of the industry’s oldest betting operators has announced the launch of its brand new ‘state of the art’ affiliate marketing platform.  Revamping its player acquisition services, Intertops marketing relaunches its affiliate program with a new range of innovative features and tools such as intuitive dashboards, deep metric reporting, and campaign marketing kits.  Promoting its new program, …

Industry affiliate marketing and player acquisition specialist RakeTech Group (RakeTech) has confirmed that its undertaken two corporate acquisitions, purchasing sports betting platform provider BetXpert and affiliate network Turtle Gaming. Confirming its ‘undisclosed sum’ purchases, RakeTech management detailed that it had acquired BetXpert for its ‘high-quality’ sports content, online betting competencies and live score/data capabilities. The acquisition of Turtle Gaming, sees …

Industry marketing news source and event organiser iGB Affiliate has announced that tickets to its first ever Nordic Affiliate Conference (NAC) in Stockholm have sold out ahead of schedule. Seeking to push insight, opinion and debate on the Nordic industry affiliate landscape, NAC will bring together key affiliates, media agencies, advertising networks and operators discussing the lucrative Scandinavian igaming/betting market. …