Affiliate News

Good Game Limited, which operates a network of Finnish online gambling information sites, has sold several of its popular sites to XLMedia for a total cash consideration of up to €15m. XLMedia will take control of a number of Good Game sites including Nettikasinot.com and Netticasinot.com. The deal, which is expected to close in the first quarter of the year, …

The expansion of sportsbooks has meant that the offering provided by tipster and affiliate sites has also widened and become more informative with a greater emphasis on detail and  statistical data. Menghan Fu, Betting.net’s Operations Manager spoke to SBC about how supplying a wide range of content to advise the punter is something that has always been a foremost priority …

Michigan Lottery has launched an affiliate program with Income Access, in a deal that represents the first of its kind for an American state lottery brand. Income Access, Paysafe’s marketing technology and services provider, will power the firm via its tracking and analytics platform. Through the integration, members of the Michigan Lottery affiliate program will be enabled to promote “one …

Gambling.com has revealed the latest arm of its global expansion, with the release of a localised version of its site in the United States. The group has detailed that this is the first step of its plan to take market share in the growing, regulated US online gambling market. Kevin McCrystle, Chief Operating Officer for Gambling.com Group, said “Gambling.com USA is …

Super affiliate Better Collective is extending its presence in the regulated Polish market by picking up the assets of the popular Goal.pl Group, marking the eighth major acquisition achieved by the company in 2017. Better Collective says that this particular acquisition helps further its long term strategy of expanding its presence within regulated markets. The firm is particularly interested in …

Swedish gaming company Cherry has increased its stake in affiliate firm Gaming Lounge, taking its total holding to 95%. Three years after its wholly owned subsidiary, Cherry Malta Ltd, acquired 51% of the shares in the company, the gaming group has resolved to take onboard a further 44% that will be financed through a combination of cash and a new …

MintBet has launched its new affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider. The Irish sportsbook first announced the agreement last month, with the launch coming following a successful integration with the Income Access Network. Launched earlier this year, the MintBet brand secured licenses in both the Republic of Ireland and the United Kingdom. It’s …

Stockholm-listed industry affiliate network Catena Media has confirmed that it will buy distressed football analysis and news portal Squawka and its related assets. Last November, Squawka a popular football portal with a reported 4 million unique monthly users revealed that it was in financial difficulties, placing itself into administration. Squawka’s website and social media assets have not been updated since …

Industry affiliate Better Collective has confirmed the launch of its latest sports betting product BetBehind, an enhanced ‘auto-betting tool’ which allows users to instantly back the best tipsters from its extensive player/tipster community on bettingexpert.com. Detailing the release of BetBehind, Better Collective development states that it has brought ‘outside industry utility’ to sports betting user engagement, with the company focusing on …

Sami Helenius, a former National Hockey League (NHL) player, has walked away from Kasino Curt, his casino affiliate business, just weeks after announcing its launch. Targeting Swedish casino enthusiasts, Helenius was to run the site from his native Finland, however he has decided to quit after receiving police contact. In the Scandinavian nation gambling operations are run by Fintoto, Veikkaus …