Affiliate News

The line-up of speakers set to feature at next week’s 2018 London Affiliate Conference (LAC), to be hosted at the ExCeL, has been announced by iGB Affiliate. Set to be the biggest in its history, the event is due to welcome in excess of 5,000 delegates, of which it has been stated 3,500 will be affiliates, through its doors. Andor …

SPORT.Guru, operating under the zero seven gaming umbrella, is to launch a managed affiliate programme with Income Access, utilising the firms software and network to maximise customer acquisition. The new programme is to be managed by Income Access’ in-house affiliate management team, with the SPORT.Guru integration to support affiliate recruitment and overall programme growth by connecting it to an extensive …

iGB Affiliate, the leading information provider for the iGaming affiliate industry, has announced the networking schedule for the forthcoming London Affiliate Conference (LAC). Delegates will be provided with an action-packed schedule giving them an opportunity to network with colleagues in the trendy east side of London. Among the highlights are the official opening party at Trade Union, an official UPAYCARD networking …

Gambling.com has announced that its completed the purchase of a mobile performance marketing network for £3m. The developers behind the newly acquired brand, Sabin Brooks and Mike Webb have spent the past four years developing websites and mobile apps that specialise in gambling content for mobile users in a variety of jurisdictions. The network focuses primarily on online casino and sports betting …

Former EGR North America Editor Martyn Hannah has announced the launch of new industry-focused content marketing agency ghostfoundry (ghostfoundry.com) The Leeds-based agency seeks to deliver effective marketing solutions for all industry stakeholders helping promote their services, products and operations through optimised content.   Initial ghostfoundry services will include blog post creation, press releases, thought leadership articles and general copywriting. Furthermore, ghostfoundry …

Stockholm-listed industry affiliate marketing network, Catena Media continues to expand its German market footprint, confirming the acquisition of Dreamworx Online Ltd for a total consideration of €9.5 million. Updating the market, Catena governance has agreed to acquire all Dreamworx’s related assets and portals active within German sports betting, casino and financial services. German media owner Dreamworx operates high coverage websites …

London AIM-listed industry affiliate marketing firm XLMedia has confirmed that it has raised approximately £31.7 million through its latest ordinary shares placement. Issuing a market statement on Tuesday 16 January, XLMedia governance detailed that it would place up to 16 million ordinary shares, representing circa 7.8% of the firm’s equity for sale to institutional investors. This morning, XLMedia confirmed that it …

Good Game Limited, which operates a network of Finnish online gambling information sites, has sold several of its popular sites to XLMedia for a total cash consideration of up to €15m. XLMedia will take control of a number of Good Game sites including Nettikasinot.com and Netticasinot.com. The deal, which is expected to close in the first quarter of the year, …

The expansion of sportsbooks has meant that the offering provided by tipster and affiliate sites has also widened and become more informative with a greater emphasis on detail and  statistical data. Menghan Fu, Betting.net’s Operations Manager spoke to SBC about how supplying a wide range of content to advise the punter is something that has always been a foremost priority …

Michigan Lottery has launched an affiliate program with Income Access, in a deal that represents the first of its kind for an American state lottery brand. Income Access, Paysafe’s marketing technology and services provider, will power the firm via its tracking and analytics platform. Through the integration, members of the Michigan Lottery affiliate program will be enabled to promote “one …