Affiliate News

The latest affiliate news for the gambling industry

Ladbrokes and Coral to reindex on Oddschecker grid 

Oddschecker

Entain Plc has secured a new commercial arrangement with Oddschecker, that will see its flagship Ladbrokes and Coral UK brands return to being listed on sports betting leading odds comparison portal.  Ladbrokes and Coral brands have not featured on the Oddschecker price-grid since July 2020, as GVC Holdings (formerly Entain) could not settle on a commercial agreement to accommodate its …

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Better Collective hires ‘media pro’ Pernille Holbøll to lead global brand development 

SBC News Better Collective hires ‘media pro’ Pernille Holbøll to lead global brand development 

Better Collective AS has appointed Pernille Holbøll as Senior Director of Group Media & Branding of the Stockholm-listed global sports betting and igaming publishing group. Holbøll will join Better Collective senior management from 1 March 2022, as she finalises her duties as Editor-in-Chief of Danish tabloid newspaper Ekstra Bladet. A figurehead in Danish media and journalism, Holbøll has formerly served …

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Intertops baffles affiliates announcing rebrand to Everygame 

SBC News Intertops baffles affiliates announcing rebrand to Everygame 

Intertops has communicated to its affiliate partners that it will rebrand its commercial identity to ‘Everygame’ as of 1 December 2021.  The heritage operator did not provide affiliates with material for its forthcoming rebrand – but stated that the change to Everygame would maintain its “vision to provide trusted entertainment for generations”. “Basically, we are the same with a new …

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Recapitalised Gambling.com outlines fresh US and Euro prospects 

SBC News Recapitalised Gambling.com outlines fresh US and Euro prospects 

Completing its first full trading quarter as a Global Nasdaq enterprise, Gambling.com Group has recorded Q3 group revenues of $10.1 million, up 37% on corresponding 2020 results of $7.4 million.  Though registering a 4% decline in new depositing customers (NDCs) to 27,000, revenue performance was optimised by the “improved monetisation of customers through new technologies improving its product mix and …

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US growth helps Catena ride out costly German impairments 

SBC News US growth helps Catena ride out costly German impairments 

Catena Media Plc has underlined the strategic importance of its globally diversified media portfolio, as a 3x jump in North American revenues and continued Japanese market growth helped offset significant European headwinds.  Publishing its Q3 2021 interim results for the period ending 30 September, Catena registered operating revenues of €33 million, up 33% on corresponding 2020 results of €25 million. …

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Better Collective praises US performance following record September revenues

SBC News Better Collective praises US performance following record September revenues

A strong performance across its US assets has allowed Better Collective to reach a new monthly revenue record in September. Publishing its interim Q3 report for the three months ended 30 September, Better Collective revealed that group revenue grew by 148% to €45.4 million, up from €18.3 million in Q3 2020.  September’s revenue, which totalled €20.3 million, accounted for 45% …

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PressEnter launches revitalised affiliate programme 

SBC News PressEnter launches revitalised affiliate programme 

PressEnter Group has announced the rebrand and relaunch of its affiliate marketing programme under the new domain of – ‘PressEnter Partners’.  The move follows the wider reorganisation of PressEnter Group, which announced its rebrand from its legacy identity of BetPoint Group last month. The Malta-based operator is led by former ComeOn Gaming CEO Lahcene Merzoug, who took leadership of the …

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Raketech continues US expansion by acquiring ATS tipster communities 

SBC News Raketech continues US expansion by acquiring ATS tipster communities 

 Raketech Plc has agreed to acquire the assets of US sports tipster group ATS Consultants for an agreed purchase price of $15.5 million (€13.5m). The deal will see Raketech expand its North American publishing portfolio to include the tipster communities of Winnersandwhiners.com, Statsalt.com and Pickpapa.com. Securing its latest US transaction, Raketech confirmed that it would pay an upfront $12 million …

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Vita Media acquires AffiliSearch to expand OMG network 

SBC News Vita Media acquires AffiliSearch to expand OMG network 

Vita Media Group has disclosed that it has acquired pan-European igaming affiliate network AffiliSearch for an undisclosed fee.  The Copenhagen-based igaming publisher and lead generation business will move to enlarge its OMG Affiliate network integrating AffiliSearch’s assets and inventory. Updating stakeholders, Vita branded the acquisition of AffiliSearch as strategically significant in helping the company diversify and improve its commercial offering …

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Better Collective moves to strengthen US position via RotoGrinders acquisition

SBC News Better Collective moves to strengthen US position via RotoGrinders acquisition

Better Collective has taken the decision to acquire the remaining 40% shares in RotoGrinders Network for a purchase price of €33 million, in a bid to strengthen its position in the US sports betting market.  To complete the transaction, the Copenhagen-based firm will pay €22 million in cash and the remainder in either shares or cash, with both components transferred …

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