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Affilka signs TruePartners affiliate tracking deal

Affilka, the affiliate tracking platform developed by SOFTSWISS, will be utilised for all casino brands operating under the affiliate program.

The TruePartners program includes more established brands such as, and, as well as the new brand Lucky Nova.

The Affilka platform, said SOFTSWISS, will provide affiliates across these brands with an “easy-to-use, highly customisable affiliate marketing solution”.

It added that one of the key features for the platform in solving pain points for igaming operators is the variety of commission plans flexible to every client’s specific needs, alongside in-depth reporting and affiliate database management.

Each of the brands will be able to operate within one affiliate program. This will allow the operator to increase individual brands exposure, maximise revenues for each brand and reduce operational costs.

Affilka product owner Anastasia Borovaya said: “It’s exciting to be launching this new project with such major brands as TrueFlip and Emojino, a new exciting client under Affilka’s belt! 

“Our portfolio continues to expand and we are happy to see distinguished brands of the iGaming industry go for our solution.

“We are definitely keen on becoming the best on the market to date. We thank TruePartners for their trust and are looking forward to our fruitful partnership.”

Konstantin Katsev, Co-founder at TruePartners, added: “We did a lot of research on the tracking systems market before deciding on Affilka by SOFTSWISS, which won according to all parameters. After a while, we are very pleased with our partnership and our choice.”

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