The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …
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NBA 2K20’s all pro tournament has provided bookmakers with another hurdle as the competition’s results leaked online, meaning that all online operators were forced to close betting markets on the event. Most bookmakers seemed to be under the impression that the NBA 2K Players Tournament would be aired live on ESPN, however the matches were instead pre-recorded prior to the …
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Today’s online gaming market is ever-competitive, both for punters and for providers. This level of competition is the same for the onboarding of players, the implementation of retention measures and then maximising engagement throughout the player journey. Marketing automation platforms more than play their part, as they give betting and gaming companies the chance to offer the most relevant, exciting …
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Betting endures its most challenging landscape as COVID-19 eliminates all live-sports markets. These circumstances have forced the sector to adapt during this uncertain climate causing companies to ramp-up its esports and virtual sports content, seeking to provide some form of live market engagement for customers. Whilst diversifying product lines is a much needed measure, the coronavirus lockdown will test brand …
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The ongoing COVID-19 crisis can be turned into an opportunity for bookmakers to diversify strategies and overcome an over-reliance on the sports betting calendar, said BtoBet CEO Alessandro Fried. The sportsbook and igaming platform provider has initiated a new strategy designed to help operators retain a current fold of players and shift engagement from betting on sports events to other alternative …
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Sportsbook supplier BETBY has expanded its platform offering with the addition of more than 1,000 live daily esports events, meeting the industry’s growing demand for competitive gaming inventory. Adapting to the current COVID-19 conditions, BETBY will launch its initial esports markets inventory featuring FIFA fixtures and CS:GO tournaments, among others, in order to compensate for the lack of live sports …
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Japan’s Prime Minister Shinzō Abe and The International Olympic Committee (IOC) have confirmed that the Tokyo 2020 Olympic Games will be postponed to a later date due to the increasing spread of COVID-19. The emergency conference call between Shinzō Abe and IOC’s president Thomas Bach mentioned that given the Olympics worldwide appeal and fanbase, the decision was made to postpone …
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With the aim of minimising the risk of gambling on events with a majority of under-age participants, GameScorekeeper has created a new age verification system. Launching the system, GameScorekeeper highlighted a number of esports athletes that are under-18. The esports betting supplier emphasised that more betting operators need to comply with regulations concerning the age of professional gamers. Felix Klastrup, …
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BetWarrior has paid out all bets made on events postponed or cancelled by the COVID-19 crisis, allowing punters to regain their winnings even if the competition was to resume later in the year. The deal will only be available for customers who placed a wager before March 12 and ranges from every sporting vertical including the NBA, La Liga, the …
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Esports is continuing to develop a strong connection with the betting industry, with countless companies now initiating strategies to maximise the sector’s potential. BetConstruct is one such firm finding a niche opportunity in this growing market. The iGaming solutions provider has its own in-house esports division, allowing bookmakers to offer esports to its customers throughout the day. The company’s head …
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