Tom Daniels

RTSmunity extends esports partnership with Sazkabet

Esports trading and risk management specialist RTSmunity has extended its partnership with Sazkabet, the flagship sportsbook property of Czech gambling conglomerate SAZKA Group.  The collaboration is extended following the success of Sazkabet’s inaugural esports competition in the Czech Republic and Slovakia, expanding its brand presence to new audiences. The esports odds and trading provider teamed up with Sazkabet in March …

Read More »

QPR names Football Index as new shirt sponsor

Gambling platform Football Index has been named as Queens Park Rangers Football Club’s latest front-of-shirt sponsor for the upcoming EFL Championship season. The agreement, which is initially a one-year deal with the option to extend, sees the ‘Football Stock Market’ displayed on QPR’s home and away kits for the 2020/21 season. Neil Kelly, Chief Executive Officer of BetIndex Ltd, Football …

Read More »

ESI Digital – No Drama Please… Esports growth should be treated as business as usual 

Esports has been one of betting’s rising markets following the global health pandemic. Whilst live sports were abruptly  postponed, competitive gaming became a major player by simply shifting from an offline environment to online tournaments. However for some of esports’ biggest betting operators, the attitude towards this rise has been fairly relaxed, partly due to the expectation that competitive gaming …

Read More »

Leeds United nets record breaking SBOTOP sponsorship for EPL comeback

Isle of Man-based operator Celton Manx has signed a multi-year partnership with Leeds United, with the firm confirming that its sports betting brand SBOTOP will be the Premier League club’s front of shirt sponsor. The sponsorship agreement, which is the largest commercial deal in the club’s history, also sees SBOTOP appear as a sponsor on the club’s official training kit.  …

Read More »

BetInvest: The benefits of separating esports betting markets

Writing for SBC News, full-cycle betting software provider BetInvest shares its vision for the esports industry, touching upon the importance of separating traditional titles and ‘eGames’ whilst analysing possible trends for the future. Since March, the interest towards esports, in general, has increased by 20% among the 18-25 age group, and by 50% among the 26-35 age group. This was …

Read More »

ESI announces first wave of speakers for Digital Summer esports event  

ESI, the leading B2B esports events company has revealed the agenda and its first wave of speakers for ESI Digital Summer presented by Kinguin Lounge, a week long series of panels, keynotes and networking spanning a different region each day from August 17th to 21st. The world class agenda will see 100 speakers debating, and providing insight into, the biggest …

Read More »

ITV secures three-year British racing broadcast deal

British racing will remain on ITV until 2023 after the broadcaster signed a new agreement with Racecourse Media Group, Ascot Racecourse and Arena Racing Company. The new deal will bring 94 days of racing to its viewers across ITV’s main channel, ITV4 and the ITV Hub. Additionally, ITV Racing’s magazine preview programme, the Opening Show, will continue each Saturday and …

Read More »

Top 50 clubs suffer €751m decline in brand value

The impact of COVID-19 has seen the top 50 most valued football clubs lose around €751m in brand value, according to the latest ‘Brand Finance Football Annual’ report. As a result of the global pandemic, this is the first time in six years brand value by the top 50 clubs has declined. The report suggests that the reasoning for this …

Read More »

Betfred secures British Masters title extension

Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …

Read More »

FUN88 secures Newcastle United extension

FUN88 has extended its partnership with Premier League side Newcastle United after agreeing a new long-term commercial agreement. As part of the agreement, FUN88’s logo will continue to be featured on the front of its players’ shirts and training wear for the foreseeable future.  A FUN88 spokesperson stated: “FUN88 is delighted to continue its association with Newcastle United Football Club. …

Read More »