Tom Daniels

Mazza: Betting sponsorships are still relevant no matter what the restrictions are

The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators.  Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny.      Speaking on the ‘Future …

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M88 strikes multi-year La Liga regional betting partnership

M88 has been named as La Liga’s regional betting partner in Asia after signing a multi-year partnership with the Spanish football competition. The commercial agreement will run until the end of 2024 and will see the online betting platform collaborate with La Liga to produce exclusive content to grow the competition’s reputation in Asia, while also increasing fan engagement opportunities …

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SBC Summit Barcelona – Digital: Innovating user experience is crucial for fixed odds

Innovation in the betting industry remains a prominent discussion, however, since the start of the global health pandemic the topic has risen in significance to ensure that new solutions keep customers engaged. On day two of SBC Summit Barcelona – Digital trading experts sat down to discuss what new innovations are being created for fixed odds solutions. A variety of …

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Minja Bolesnikov: “I think we are boring as an industry”

This year has seen a seismic shift in the sports betting landscape. Retail in Europe at times became temporarily null and void, whilst operators have had to adapt to new sectors in order to provide a market for their punters when live-sport was unavailable. Speaking at SBC Summit Barcelona – Digital’s ‘Future Landscape of Sports Betting’ panel Minja Bolesnikov, CEO, …

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SBC Summit Barcelona – Digital: The state of play with esports betting integrity

Esports betting has been a hot topic since the global health pandemic first began earlier this year, with traditional bookmakers stepping into the sector for the first time to provide punters with alternatives to traditional markets. At SBC Summit Barcelona – Digital, a panel of experts took to the virtual stage to discuss the future of esports betting in Europe. …

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AC Milan strikes ‘long-term’ Yabo Sports partnership

Casino and sportsbook operator Yabo Sports has been named as an official regional partner for AC Milan across Asia. As a result of partnership, Yabo Sports has added to AC Milan’s virtual fan village as part of the club’s Digital Summer Tour – a project which aims to increase fan engagement opportunities to Chinese fans. David Lee, Chief Marketing Officer …

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Better Collective Spotlight: Why operators should invest in CS:GO betting options

For this month’s Better Collective Spotlight, SBC spoke to Henrik Lykkesteen, the firm’s senior vice president of product and global operations, to look into Better Collective’s longer term view and vision for the esports industry.  In February, Better Collective acquired HLTV.org – the leading esports platform in the world focusing on the popular game Counter-Strike: Global Offensive (CS:GO) – for …

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Kansspelautoriteit enters into MoU with Malta Gaming Authority

Dutch Gambling Authority Kansspelautoriteit and The Malta Gaming Authority have entered into a Memorandum of Understanding (MoU) to enhance collaborative and aiding efforts. As part of the MoU, both entities will collaborate and aid each other by sharing each authorities best practices and information. The MoU will help in supporting its responsibilities at law, while also allowing both authorities to …

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Premier League looks to broadcast every behind-closed-door fixture

All behind-closed-door Premier League matches are set to be broadcast following the FA’s confirmation that the traditional Saturday 3pm TV blackout will be lifted for the start of the 2020/21 campaign. Due to this announcement, all top flight games can be negotiated to broadcasters to be aired live until crowds start to come back to stadiums. The top-tier ban will …

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EFL announces that all non-Sky Sports fixtures will be available to stream

The EFL has announced that following a deal with Sky Sports it will implement a flexible framework to ensure that fans of all the body’s divisions are able to broadcast or stream every fixture whilst football remains without crowds. Along with Sky Sports showing 130 live EFL league matches throughout the 2020/21 season, all fixtures not aired live by the …

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