LSE listed online payments provider, Optimal Payments (Optimal) has rebranded to Paysafe Group. The firm is reported to have filed its name change with the LSE, which will see its corporate ticker abbreviated to PAYS.L. The rebrand sees the provider merge its proprietary brands Optimal Payments and Neteller with its acquired asset of Skrill, which was purchased in August for …

German online betting operator Tipbet has agreed an in-stadium sponsorship agreement with Rhine-Westphalia Bundesliga football club Bayer 04 Leverkusen. The agreement will see Tipbet brand and betting services promoted throughout the 30,000 BayArena stadium on match days. Tipbet will additionally receive in-game perimeter advertising space during Leverkusen home matches. Tipbet marketing did not disclose any financial details regarding its partnership …

There are a number of bookmakers that have added eSports to their betting markets right now. The latest Superdata report states that the European market is worth $72m (£48m), whilst the global audience is 134 million and growing fast. The facts are there for all to see, and TonyBet are making sure they’re at the forefront of this burgeoning market. …

ESSA and Perform Group have agreed to exchange information relating to suspicious betting activity. The partnership represents an important move for both organisations, widening the scope of anti-match-fixing activities to include betting operators and the sports data companies that supply them, and recognising a mutual benefit in maintaining the integrity of sporting events. “We face a continuing challenge to our …

David Baazov CEO of Amaya Inc has confirmed that subsidiary PokerStars will launch a sports betting product under the brand BetStars.com The confirmation by Baazov follows last weekend’s speculation that Amaya Inc were preparing to launch a sports betting focused product, having acquired multiple domain names connected to the brand term BetStars.com. Presenting Q3 2015 performance figures, Baazov detailed that …

US billionaire Carl Icahn is reported to be selling the Fontainebleau Resort, an unfinished casino development on the Las Vegas Strip. Finance magnet and renowned ‘corporate raider’ Icahn is reported to have contracted property broker CBRE Group to conduct the sale of the $3 billion unfinished development. US business sources have speculated that Icahn is seeking a sale price of …

Digital gaming content and systems provider GAN (formerly known as Game Account Network) has announced the appointment of Michael Daly as its Vice President of Systems for North America.   Daly joins GAN, having served as CEO of Nevada based Automated Cash Systems (2014-2015). Daly has prior experience in the gambling industry having served in numerous senior management roles from …

US racing operator Penn National Gaming has announced that it has partnered with Sportech Racing Digital to deliver its digital and mobile betting solutions for its pari-mutuel betting inventory. Sportech Digital is set to provide Penn National with digital provisions using its G4 betting framework and Digital Link app for mobile betting. The partnership will see Sportech further provide support services …

Sky Betting & Gaming (Sky Bet) governance has announced that it has invested £11 million with a view of creating 200 new jobs and opening its new customer hub in Leeds City Center. Sky Bet detailed that the £11 million investment will be spent this financial year on the following: 200 new hires primarily in the technology and contact centre …

Ladbrokes marketing has been forced to pull down an email campaign featuring Manchester United Dutch footballer Memphis Depay. Memphis Depay (22) image was used in a ‘Don’t Miss Out – Money Back’ email promotion by Ladbrokes. The UK Committee of Advertising Practice (CAP) branded the advertisement as ‘irresponsible’, since it featured an image of a athlete aged under 25 attached to …