SBC News Voice of the Sports Betting Industry
US racing operator Penn National Gaming has announced that it has partnered with Sportech Racing Digital to deliver its digital and mobile betting solutions for its pari-mutuel betting inventory.
Sportech Digital is set to provide Penn National with digital provisions using its G4 betting framework and Digital Link app for mobile betting.
The partnership will see Sportech further provide support services including customer care, a call center helpline and client tech support.
Penn National enters the digital market extending coverage and betting services for its twelve US racetracks and four off-track betting locations situated in nine US jurisdictions.
Andrew Gaughan, President of Sportech Racing // Digital commented on the partnership,
“We are very pleased to expand our business relationship with Penn National Gaming, the largest owner and operator of racetrack and associated betting facilities in the United States. The G4 and Digital Link™ platforms, backed by robust CRM tools, and patented features like digital voucher, will deliver convenience and an enhanced betting experience to PNG players all over the country.”
Chris McErlean, Vice President Racing for Penn National Gaming, welcomed the arrangement
“We sought to offer our current and future players a satisfying and immersive betting experience, with accounts and interfaces that move seamlessly between brick-and-mortar and digital. The new G4 website and Digital Link mobile, in concert with the land-based services Sportech already provides, will deliver this to our players.”
