SBC News Voice of the Sports Betting Industry
German online betting operator Tipbet has agreed an in-stadium sponsorship agreement with Rhine-Westphalia Bundesliga football club Bayer 04 Leverkusen.
The agreement will see Tipbet brand and betting services promoted throughout the 30,000 BayArena stadium on match days. Tipbet will additionally receive in-game perimeter advertising space during Leverkusen home matches.
Tipbet marketing did not disclose any financial details regarding its partnership with Leverkusen, but did confirm that the in-stadium sponsorship was active for the remainder of the 2015/16 Bundesliga season.
Promotion of Tipbet brand at the BayArena will begin on the 27 November when Bayer Leverkusen play Rhine rivals Schalke 04.
Philippos Naskos, Marketing Manager at Tipbet Germany, commented on the agreement;
“With Bayer 04 Leverkusen Tipbet wins one of the most prestigious Bundesliga clubs as a partner. Leverkusen embodies attractive football at Champions League level in conjunction with successful and professional work at all levels,”
“In order to further expand our brand awareness, we can agree on a powerful advertising package that will be specifically directed to our pending service offerings to Tipbet.com.”
