Nordic Nasdaq-listed European online gambling group LeoVegas AB has continued its brand expansion within the UK market, by announcing that it has secured a three-year ‘Principal Partnership’ deal with Norwich City FC. Seeking to promote its online casino and sports betting products, LeoVegas brands will be displayed on Norwich City’s match day shirts, as well as on the football club’s …
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Sportradar enters exclusive China distribution partnership with Beitai Digital
International sport data and intelligence supplier Sportradar has entered a strategic partnership with Asian counterpart Beitai Digital to bring ‘best-in-class’ data solutions for Chinese sports stakeholders. The partnership will see Beitai become the lead distributor of Sportradar data provisions for the Chinese market. Sportradar will be able to utilise Beitai established media partner network which includes Chinese broadcasters such as …
Read More »William Hill closes down Tel Aviv tech office
FTSE-listed bookmaker William Hill is reported to be closing down its Tel Aviv (Israel) office, which will see the company make approximately 200 staff members redundant. Israeli news sources have reported that William Hill has warned Tel Aviv staff of the impending office closure, with the company beginning to cull staff numbers. The company aims to make 200 of its …
Read More »Crystal Palace secures biggest ever Shirt Sponsorship with ManBetX
South London Premier League football club, Crystal Palace FC has announced its biggest sponsorship to date, welcoming Asian focused bookmaker ManBetX as its official season 2017/18 shirt sponsor. Club insiders have detailed that they believe the shirt sponsorship to be the ‘8th biggest deal by value’ currently held in the Premier League. New Asian focused bookmaker ManBetX will be displayed …
Read More »UKGC fines Lottoland £150,000 for unclear communication of services
Updating the market, the UK Gambling Commission (UKGC) has announced that Gibraltar-based online lottery operator Lottoland has been fined £150,000 for advertising failings of unclear communication of its services and promotions. The UKGC details that Lottoland advertising ‘did not make it clear to consumers that they were betting on the outcome of a lottery draw and not actually taking part …
Read More »Teddy Sagi sells 10% shareholding in Playtech Plc targeting $400 million cashout
Playtech founder Teddy Sagi continues to divest his shareholdings in the company, having issued a trading note detailing that personal investment vehicle Brickington Trading Limited is preparing to sell approximately 32 million share in Playtech Plc. Updating investors, Brickington will place approximately 10.1% of Playtech issued share capital up for sale. At present value, Playtech Plc shares are valued at …
Read More »‘Personalisation at Scale’…Goodwood partners with Qubit for digital inventory optimisation
The Goodwood Group, owners of the popular West Sussex estate Goodwood which hosts major motorsports, horseracing and leisure events has partnered with digital personalization specialist Qubit to optimise the performance of its digital assets. Confirming the partnership, Goodwood marketing has detailed that it wants Qubit technologies’ to bring ‘personalisation at scale’ to its digital inventory boosting sales and average order …
Read More »TopBetta Australia launches new affiliate program with NetRefer
Australia ASX-listed horseracing specialist bookmaker TopBetta has announced that it will relaunch its affiliate partnership program utilising NetRefer performance marketing software. TopBetta becomes the latest industry operator to integrate NetRefer’s 360 Unified Performance Marketing Platform, with a view to optimise its horseracing markets across a number of affiliate portals. We are delighted to partner with NetRefer to not only power …
Read More »Senet Group calls for industry to help RGSB’s Responsible Gaming study
Industry-independent watchdog, The Senet Group has called for gambling stakeholders to back the Responsible Gambling Strategy Board (RGSB), in its efforts to establish a better understanding and overall knowledge of responsible gambling. Set-up in 2016, the RGSB has proposed a three-year strategy to promote responsibility in gambling and to reduce or mitigate gambling-related harm. The RGSB’s is intending to publish …
Read More »William Hill takes title sponsorship of St Leger Festival
Agreeing to terms with racecourse operator Arena Racing Company (ARC), William Hill will become the new title sponsor of the St Leger Festival, a heritage event for UK racing stakeholders. Signing a three-year deal, the four-day festival will now be rebranded as ‘The William Hill St Leger Festival’ (13-16 September). Further to its sponsorship, William Hill has boosted the prize …
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