Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

Issuing a short market update, Frankfurt Xetra-listed betting group mybet Holdings SE has revealed that it has entered exclusive negotiations with a ‘strategic investor’ concerning the firm’s future options and the potential creation of a new online joint venture. mybet has chosen not to reveal any details regarding the investor, but details that its potential business partner is a leading …

Online gambling group, Sky Betting & Gaming (SB&G) has today confirmed that it will renew and extend its ‘decade-long’ trading and in-play solutions partnership with Betgenius (Genius Sports subsidiary). Updating the market, SB&G will continue to utilise Betgenius trading provisions and market expertise in support of its fast growth Sky Bet online sportsbook. Betgenius has a been a key partner …

London hedge fund Parvus Asset Management has reduced its stake in William Hill Plc to 4.9% (42.4 million shares) having previously held a 9.99% interest in the FTSE bookmaker. Completing a share sale this March, Parvus significantly reduces its equity in William Hill becoming the bookmaker’s fifth largest investor. Led by Danish financier Mads Eg Gensmann, Parvus has previously served …

Updating the market, Stockholm-listed online gambling group Betsson AB has confirmed the appointment of Ronni Hartvig as Chief Commercial Officer (CCO). Hartvig is promoted to the group-wide executive role, having most recently served as Managing Director of Betsson’s NordicBet property (2015-2017). A seasoned industry executive, Hartvig holds a deep understanding of industry operations; focusing on building sustainable player acquisition to …

Whatever form the next Italian government takes following this March’s ground-breaking general election results, Italy’s new political taskmasters’ will have to revamp the country’s existing gambling framework. A coalition government, led by the legislative novices of the 5-Star Movement has a daunting task in creating a more cohesive industry framework, in-line with business provisions set out by Italy’s new ‘Stability …

Nasdaq-listed industry technology provider Scientific Games Corporation (SGC) has confirmed the appointment of Robert O’Connor as Senior Vice President of Government Affairs. Reporting directly to Group CEO Kevin Sheehan, O’Connor will lead and develop SGC’s global government and public affairs strategy, supporting long-term corporate growth initiatives. O’Connor joins SGC’s executive team from Goldman Sachs, where he served as VP of …

Industry publisher Better Collective has moved to strengthen its position within the lucrative Nordic betting market confirming that it has acquired the assets of Finnish affiliate, Premium Administration OU (PAOU). Updating the market, Better Collective details that it has secured a ‘seven-figure’ deal to expand its coverage within Finland, which currently services its smallest presence for Nordic market activities. Better …

The UK government has provided some guidance for Gibraltar-based business stakeholders, with regards to Brexit impacts on the overseas territory. As the UK government negotiates its withdrawal from the European Union, the Gibraltar financial services community (including the gambling sector), will be guaranteed access to UK markets until 2020. Furthermore, UK policymakers will work with the Government of Gibraltar to develop …

Online betting exchange Smarkets has moved to strengthen its football content coverage, announcing a strategic partnership with new Catena Media property Squawka (Squawka.com). Beginning this March, Smarkets and Squawka teams will combine resources to develop ‘stats-led content’ for football audiences on both portals. The in-depth content and match analysis will be pushed via multiple distribution channels including Twitter, Facebook, and …