Game Lounge the marketing and player acquisition arm of Stockholm-listed Cherry AB has acquired international ‘search’ agency TodaysWeb for a total consideration of SEK 14 million (€1.4 million). Confirming the acquisition, Game Lounge details that it will move to incorporate TodaysWeb’s search-engine-optimisation (SEO) tools, services and content portfolio of 1,500 websites. Updating the market, Jonas Cederholm, CEO of Game Lounge, details; “The …

The UK Gambling Commission (UKGC) has this morning confirmed the appointment of Neil McArthur as Chief Executive. Since March, McArthur has been acting as UKGC interim CEO, following the departure of former Commission leader Sarah Harrison MBE. In previous executive roles for UKGC McArthur has served as the Commission’s General Counsel, leading the regulatory body’s legal oversight on licensing, enforcement …

UK marketing news source The Drum has reported that FTSE100 betting group Paddy Power Betfair (PPB) has appointed Leo Burnett London as new creative lead for its Betfair brand. This February, Betfair marketing called for a creative review as PPB’s new leadership team moved to restructure the group’s marketing agency set-up, preferring for its lead brands to be serviced by …

William Hill has revealed that it has recorded significant pre-event wagers on Israel’s Netta Barzilai winning the 2018 Eurovision Song Contest (Lisbon -12 May). The bookmaker details that Barzilai’s song ‘Toy’ has been its early Eurovision market maker, revising Israel’s pop entry from 50/1 to its current market price of 5/4. Barzilai seeks to become Israel’s fourth Eurovision winner, as …

The governance of the PGA Tour, the leading professional golf organisation for North America has stated its support for licensed US sports betting. Speaking to USA Today, PGA Tour Chief Commissioner Jay Monahan stated that should the Supreme Court repeal PASPA federal laws, the ‘landscape of US sports would change forever’. As a US pro sports stakeholder, Monahan believes that …

Slovenia’s move towards regulating online gambling services has been derailed, as the government’s proposed bill failed to secure parliamentary support. Throughout 2017, policymakers had been working on the provisions of Slovenia’s first digital gambling framework, seeking to revamp 1995 industry laws. Had the bill been approved by parliament, the Slovenian government would have moved to introduce a new licensing system …

Founded in 2017, the All-in Diversity Project is an industry-driven initiative seeking to benchmark diversity, equality and inclusion for the global betting and gaming sectors. SBC speaks to founding partners Kelly Kehn and Christina Thakor Rankin on how equality and diversity should be treated as new industry dynamics. Competing in an evolving global marketplace, can betting/gaming create inclusive operating frameworks …

Stockholm-listed Kindred Group Plc has detailed its concerns related to Svenska Spel’s potential influence on the future dynamics of a newly regulated Swedish gambling market. Last week the Swedish government published the updated provisions for its long-awaited revamped national gambling framework. In its update the Swedish government will split the gambling sector into three business compartments; Open/Competitive – For new licensed …

Seeking to boost its new market ambitions, London AIM-listed online gambling group Stride Gaming has confirmed the appointment of Richard Sager as Head International Business Development. An external industry appointment, undertaken by Stride Gaming governance, Sager joins Stride’s executive leadership team from online subscription nutritionist retailer Graze.com A seasoned executive in commercial development and growth strategies for international enterprise, Sager …