SBC News Voice of the Sports Betting Industry
Genius Sports subsidiary BetGenius has claimed that its cutting-edge ‘betslip technology’ has cut sportsbook customer acquisition costs in half by serving up personalised content to customers.
Using Connextra retargeting technology, operators have been able to deliver tailored content to players both before and after a bet is placed, which in-turn has seen a decline of ‘betslip abandonment’ on bookmaker’s markets.
The retargeting technology means that operators no longer have to rely on old school tactics and channels for CRM marketing. Individual customers can be targeted with meaningful messages around the specific sport, competition, event and even market they have shown interest in.
Sam Behar, Account Director for Crave & Lamb, on the technology: “We’ve been very impressed with BetGenius’ betslip retargeting solution and have always recommended it to the operators that we work with. Bet Genius have consistently worked hard to create innovative solutions that help gambling brands generate incremental revenue and this is another fine example of how they are achieving this.”
Connextra further provides online bookmakers with insight into which competitions and events the target audience is attracted to. This not only maximizes efficiency of digital marketing campaigns but provides a feed for a ‘Popular Bets’ advert – the perfect acquisition tool to new customers.
