Leading daily fantasy sports operator DraftKings has launched its Australian enterprise, continuing its corporate expansion beyond its home US marketplace. Planning to fully launch its Australian DFS product during Q2 2018, DraftKings will operate under a Northern Territory Racing Commission – NTRC license. At present, DraftKings leadership remains quiet with regards to its upcoming Australian DFS proposition, and what sports …
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Paddy Power Politics has priced ‘4/1 that Sean Hannity will leave his post as a Fox News political commentator in 2018’. The bookmaker opens its new ‘Trump betting’ market, following this week’s New York court disclosure that Hannity was a client of Michael Cohen, President Trump’s personal lawyer who is currently under criminal investigation by federal prosecutors. The Host of ‘Hannity’, …
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Nasdaq-listed industry technology provider, Scientific Games Corporation (SGC) has expanded its existing relationship with Hungary state-owned gambling operator Szerencsejáték Zrt, upgrading its full services portfolio. A client of SGC since 1997, Szerencsejáték Zrt will upgrade its gambling systems to a new omni-channel framework servicing its digital verticals and active 5,000 retail betting points. The upgrade sees Szerencsejáték Zrt further install …
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Stockholm-listed online gambling group Global Gaming has confirmed the appointment of Tre Kronor as its lead media agency, tasked with expanding the coverage of its industry portfolio. Updating the market, Global Gaming informs that the company has secured a significant increase in its marketing budget, planning for heightened exposure of its online gambling properties ahead of the Swedish market’s re-regulation …
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Expanding its advertising compliance capabilities, Income Access (Paysafe Group) has partnered with affiliate due-diligence software provider Rightlander. The partnership will see Rightlander software utilised to monitor and scan Income Access network affiliate websites, making sure marketing inventory (content, links, promotions etc) are fit for Income Access client compliance demands. Rightlander’s due-diligence software has been developed by veteran former industry affiliate …
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Expanding its US-centric leadership and strategy, industry virtual sports and games systems developer Inspired Entertainment has confirmed the appointment of Brooks H Pierce as a Senior Vice President for North America. A 25-year gambling executive, Pierce joins Inspired’s senior leadership team from Aristocrat Gaming, where he led the technology firm’s $700 million ‘Americas division’ as US Managing Director. Pierce has …
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BetVictor has launched its first multi-vertical campaign ‘Man vs Machine’, under the creative guidance of London marketing agency Karmarama. ‘Man vs Machine’ made its UK terrestrial TV debut this weekend, during ITV Racing’s broadcast of the 2018 Grand National. The HD campaign seeks to ‘celebrate the chaos of sports’, with machines being no match against a punter’s intuition. Commenting on …
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Bolsa Madrid-listed gambling firm Grupo Codere SA is celebrating its tenth-year as a Spanish market bookmaker. The Spanish legacy gambling firm, took its first sports betting wager on 16 April 2008, placed through a betting point installed within its ‘Bingo Canoe’ Madrid property. Codere, whose initial enterprise services related to bingo and arcade halls, has to date expanded its venue footprint …
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Issuing a market update, the governance of Stockholm-listed Cherry AB has informed that it expects its Q1 2018 revenue and earnings results to be ‘better than anticipated’. Upping its Q1 2018 forecasts, Cherry governance expects to deliver period corporate revenues of SEK 675 million, combined with a group EBITDA of SEK 188 million. The Stockholm enterprise details a significant improvement …
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Is the betting sector being too pessimistic about the long-term future prospects of retail betting? Should stakeholders welcome the disruption as a chance to reinvent retail betting’s overall proposition? Scott Longley gets the lowdown for SBC. The perils for land-based gambling enterprises in the UK were all too evident in the profit warning issued by bingo-to-casino operator Rank in early …
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