The Times has this morning reported, that the UK government will delay its implementation of an industry-wide £2 FOBT machine stake reduction until April 2020, citing that the UK Treasury has struck a ‘backroom deal’ with betting leadership. Last May, UK Culture Secretary Matt Hancock confirmed the government’s decision to reduce FOBTs wagering levels to £2 limit, stating that the …
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Ladbrokes (GVC Holdings) has launched its first multi-channel advertising campaign ‘Bettors of Britain’, under the guidance of new creative and brand development agency Cravens Newcastle. In time for the start of World Cup Russia 2018, Ladbrokes debuts ‘Bettors of Britain’ starring iconic British thespian Brian Blessed. “For the World Cup, national treasure and owner of Britain’s biggest voice, Brian Blessed can be seen …
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Russia 2018 is the most challenging World Cup for all industry stakeholders, having to meet instant consumer demands across all verticals, whilst tackling changes in football and viewer disruption. Jonathon Hurst Head of Live Football at Kambi Group Plc, tells SBC why effective UX combined and new immersive in-play betting options have been put at the front of Kambi’s Russia …
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Sports forecasting software Accuscore seeks to repeat its World Cup 2014 success, outperforming financial powerhouse Goldman Sachs in predicting Russia 2018’s match outcomes, individual team performances and eventual winners. Keeping up traditions, this week Goldman Sachs the world’s leading investment bank released its World Cup Russia 2018 forecast, which has been developed internally by its analysts running ‘200,000 models and …
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MGM Resorts International’s New Jersey property the Borgata Hotel Casino & Spa will have its sports betting systems and terminals powered by industry technology provider IGT Group. Issuing a market update, New York-listed IGT Group confirms that it has secured the retail betting systems contract to service MGM Resorts Atlantic City property. Both parties have a prior relationship, with IGT …
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FTSE bookmaker William Hill has moved to expand its profile and coverage within Nevada, confirming that it will become the official betting partner of Las Vegas Lights FC (Lights FC). Playing in the United Soccer League, a division under MLS franchises, Lights FC is Las Vegas’ most popular professional soccer team, playing its games in Cashman Field (capacity: 10,000). The …
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AffiliateFEST has announced the full agenda for its 2018 edition, with a string of digital marketing experts well-known industry figures confirmed for the 19th September event to be held alongside the industry-leading ‘Betting On Sports Conference‘ at the Hilton Hotel, Olympia in London. Moving into its fourth iteration, this exclusive one-day Affiliate Bootcamp is dedicated to providing a unique, informative …
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Stockholm-listed online gambling group Kindred Group Plc has opened its new office in Tigne Point Malta, merging its two operational offices within a hi-tech environment. Kindred governance had previously detailed that a relocation was needed to accommodate its growing Malta operational headcount which had reached +400 employees. “Kindred Group continues to outpace the gambling market in terms of growth and …
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Italian online gambling trade association La Lega Operatori di Gioco (LOGiCO) has expanded its ranks welcoming SKS365 Malta and Kambi Group as new industry partners. LOGiCO seeks to represent the interests of licensed stakeholders operating within the burgeoning Italian online gambling market. Following last May’s general meeting, LOGiCO representatives moved to expand the trade body’s membership, allowing for Italian technology …
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The structure of British Racing governance is set to be revamped, in order to meet the demands of distributing the new horseracing betting levy which is inbound for April 2019. Last week, the governances of the British Horseracing Authority (BHA), Horsemen’s Group and Racecourse Association moved to install a new Racing Authority which will oversee the management of racing’s upcoming levy …
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