Tennis legend Boris Becker further extended his association with the online gaming sector, by becoming the brand ambassador for social gaming network ISIS Friends. Boris Becker’s image will be used by the social gaming platform to promote new offers and games to new and existing customers. Boris Becker has served as igaming ambassador to sector brands, such as PokerStars and …

To celebrate the launch of 666Bet.com the new bookmaker is offering its first 1966 customers an astonishing promotion – odds of 1966/1 for England to win the World Cup. The special promotion – undoubtedly the most generous ever offered by a bookmaker – is for a maximum stake of £1. And after the 1966 limit has been reached, 666Bet.com will …

Spanish gambling operator CIRSA, posted a strong start to 2014 reporting an operating profit of €75.9 million (£62.2 million), the figures represented a 9% increase on year-on-year performance. During the opening quarter CIRSA witnessed a revenue increase of 16.3% posting €390 million in revenues (£319 million) Chief Executive Officer Manuel Lao, highlighted new land based expansions in Spain and Latin …

Betfred senior management have asked for a review of the operators current marketing and branding activities. As the operator looks to target a new creative strategy for the coming 2014/2015 Premiership football season. Betfred announced that its had appointed marketing consultants Creativebrief to help them review and asses its current media strategies of the operator. Creativebrief will further help Betfred …

Kambi Sports Solutions will enter the Eastern European igaming market for the first time after agreeing a supplier partnership  deal with Casino Iveria, Georgia’s biggest land based casino operator. Kambi will serve sports betting provisions to Iveria, as the operator launches Georgian regulated online betting brand Iveriabet. Kambi further confirmed that Iveria, would use its services to provide a retail …

UK listed igaming operator GVC Holdings have confirmed the gaming operations approval of Betit Holdings by the Malta’s Lotteries and Gaming Authority (LGA).  Betit Holdings is a GVC Holdings and Betit Securities joint igaming venture, set to target the Scandinavian igaming market. The partnership between the two parties was announced last April, at GVC Holdings quarterly financial address.  The new …

The Jamaican Betting Gaming & Lotteries Commission (BGLC) announced the publication of a framework for laying the groundwork to allow regulated online gaming, as well as restructuring current betting and lottery laws concerning the Caribbean nation. BGLC representative Andral ‘Jack’ Shirley proposed a review of all current gambling and sports betting laws, stating that the nation regulatory bodies needed to …

Barry Martin Chief Executive Officer of newly launch sportsbook and casino – 666Bet, announced his company’s ambition to compete with established operators in the UK sports betting and igaming market. Martin, former CEO and Founder of  The Gutshot Poker Club, unveiled ambitious plans for 666Bet, stating that the brand  would enter the sports betting market with £8 million marketing drive …

90 Digital & Linkdex have released the video sessions of the January ‘Igaming and SEO Think Tank’, the one day conference focusing on igaming marketing and SEO.  Video sessions give insight into current igaming marketing trends, and what factors are affecting SEO for igaming operators. Furthermore 90 Digital and Linkdex offer outside industry opinion on optimizing SEO practices. To view …

Coral are the latest sports betting operator to have their advertisement pulled by the UK Advertising Standards Authority (ASA), after it was found guilty of linking gambling with sexual content and seduction. The TV advertisement shows two men at a barber shop reading debating placing a bet on their mobile phones, before a woman, wearing a jockey’s outfit that left …