Spam and blackhat marketing tactics and strategies have garnered a bad reputation, but where do they stand in today’s igaming marketing arc and why are these practices misunderstood? Team SBC caught up with IrishWonder and 90 Digital’s SEO and Marketing scientist Julia Logan to discuss black marketing practices and their effects and impacts on igaming operators. Julia Logan a.k.a. IrishWonder …
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William Hill targets £200 million revenue mark for Brazil 2014
William Hill have set a corporate goal to generate more than £200 million (€246 million) in betting revenues for the upcoming FIFA 2014 World Cup in Brazil. The revenue benchmark set by William Hill senior management, comes with the announcement that the operator will launch a new brand advertising campaign and a series of exclusive player offers, which will aim …
Read More »Unibet Stockholm Marathon sponsorship set for the courts
Lotteriinspektionen, the Swedish Gambling Authority has publically warned the organisers of last Saturdays Stockholm Marathon that they may face legal action for refusing to withdraw Unibet as its event sponsor. The Authority claimed that the organiser and sponsor were in breach of the Swedish Lottery Act, with regards to sponsorship and civil responsibility. Lotteriinspektionen had issues court injunctions to remove …
Read More »Sports betting aids improved Q1 2014 for Spanish igaming sector
The latest industry figures published by Spain regulatory body – Direccion General de Ordenacion del Juego (DGOJ), have demonstrated that the Spanish igaming market grew 10% year on year, as the sector enjoyed a strong opening quarter to 2014. Total gross gaming revenues for Q1 (figures reported from January 1- 31 March 2014) reached €66.9 million (£56.8 million), up 12% …
Read More »Gala launches Flutter betting service for online bingo players
Gala Coral announced the launch of a new sports and entertainment betting option for its online bingo customers. The new betting option has been labelled as Gala Flutter, and aims to target casual betting from the operators bingo customer base. Gala Flutter will focus on popular betting markets such as football and horse racing. The site will aim to educate …
Read More »Tailorbet appoints Liam Casey as CEO
White label peer to peer sports betting provider Tailorbet has appointed Liam Casey to the position chief executive officer. Casey previously served as managing director of Betsson Group’s Betsafe , head of operations & marketing at Amaya Gaming’s Wagerlogic & commercial marketing director of L-EV8 . He will take ownership & responsibility for Tailorbet’s customisable white label P2P sportsbetting network …
Read More »Kambi floats on Stockholm NASDAQ
Kambi Sports Solutions had its initial listing on the Stockholm NASDAQ OMX, with its share price posting a price of SEK 34 (£3). Kambi senior management announced that it was pleased with the opening day performance of the stock. The sports betting software and provisions supplier, had separated from founding company Unibet Plc, as it looked for operational independence in …
Read More »Ian Wright Rufus – creating retail betting anthropology
Ian Wright Managing Director of Rufus Retail Anthropology, is a designer with more than 30 years experience in creating optimised retail commerce stores. Wright has helped some of the UK biggest retail giants improve there in-store design and layout, with a view to improve customer experience and increase sales Having spoken at the recent SBC Betting on Football Conference at …
Read More »Ladbrokes takes Super Pots Bar-X from Betdigital
Content and systems developer Betdigital’s popular offline Super Pots Bar-X game has been selected by Ladbrokes to be part of their online catalogue. “Super Pots Bar-X is an exclusive multi-channel title and we are really pleased with the initial performance. This deal will further strengthen our position online and we have made clear our pledge to work with best-of-breed suppliers and …
Read More »Tarquin Henderson takes over as Facebook real money head
Following the departure of Head of Real Money Gaming Will Collins, Facebook has announced the promotion of former igaming executive Tarquin Henderson as his replacement. The social network announced the departure of Will Collins after 2 and a half years heading up the real money division of Facebook. Collins had overseen multiple partnerships and integrations between Facebook and social gambling …
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