Betfred senior management have asked for a review of the operators current marketing and branding activities. As the operator looks to target a new creative strategy for the coming 2014/2015 Premiership football season. Betfred announced that its had appointed marketing consultants Creativebrief to help them review and asses its current media strategies of the operator. Creativebrief will further help Betfred …

Kambi Sports Solutions will enter the Eastern European igaming market for the first time after agreeing a supplier partnership  deal with Casino Iveria, Georgia’s biggest land based casino operator. Kambi will serve sports betting provisions to Iveria, as the operator launches Georgian regulated online betting brand Iveriabet. Kambi further confirmed that Iveria, would use its services to provide a retail …

UK listed igaming operator GVC Holdings have confirmed the gaming operations approval of Betit Holdings by the Malta’s Lotteries and Gaming Authority (LGA).  Betit Holdings is a GVC Holdings and Betit Securities joint igaming venture, set to target the Scandinavian igaming market. The partnership between the two parties was announced last April, at GVC Holdings quarterly financial address.  The new …

The Jamaican Betting Gaming & Lotteries Commission (BGLC) announced the publication of a framework for laying the groundwork to allow regulated online gaming, as well as restructuring current betting and lottery laws concerning the Caribbean nation. BGLC representative Andral ‘Jack’ Shirley proposed a review of all current gambling and sports betting laws, stating that the nation regulatory bodies needed to …

Barry Martin Chief Executive Officer of newly launch sportsbook and casino – 666Bet, announced his company’s ambition to compete with established operators in the UK sports betting and igaming market. Martin, former CEO and Founder of  The Gutshot Poker Club, unveiled ambitious plans for 666Bet, stating that the brand  would enter the sports betting market with £8 million marketing drive …

90 Digital & Linkdex have released the video sessions of the January ‘Igaming and SEO Think Tank’, the one day conference focusing on igaming marketing and SEO.  Video sessions give insight into current igaming marketing trends, and what factors are affecting SEO for igaming operators. Furthermore 90 Digital and Linkdex offer outside industry opinion on optimizing SEO practices. To view …

Coral are the latest sports betting operator to have their advertisement pulled by the UK Advertising Standards Authority (ASA), after it was found guilty of linking gambling with sexual content and seduction. The TV advertisement shows two men at a barber shop reading debating placing a bet on their mobile phones, before a woman, wearing a jockey’s outfit that left …

Stan James senior management have made public that the operator plans to downsize its sports betting trading team. Senior management confirmed that up to 10% of its current sports betting team faced redundancy as the company is set to undertake new savings measures, which it hopes will make it more competitive in the online sports betting industry. Stan James further …

Social sports betting technology developer Oddslife is providing its 2014 World Cup social betting solution to Bulgarian sports media Sportal Media Group The World Cup themed game, due for launch on 2 June, will allow Sportal to offer its users interactive entertainment around this summer’s footballing extravaganza in Brazil through Oddslife’s social sports betting platform. Sportal has signed a ground-breaking …

One of THE biggest sporting events is happening in Brazil from 12 June – 13 July, and the anticipation amongst football fans have soared sky-high.  Sports betting is estimated to swell to $700 BB – $1,000 BB (Sportradar, no black or grey market included), and viewership is expected to reach well into the billions during this football tournament. So, how …