Whether you have embraced the well-publicised esports revolution, or remain cynical over its status as a sport, there is no doubting its growth as a betting proposition, writes 1xBet’s Head of Business Development Evgeniy Kiriushin. Just 10 years ago few were interested in esports, but now sporting websites across the world are keen to get involved in this exciting and …
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Golden Race meets the online betting challenge in LatAm
Golden Race will target the increasing number of smartphone users in LatAm by focusing on “better interaction with online products”, and by appeasing the customer demand for more “dynamic access” to the consumption of data. This comes after Golden Race, a provider of fixed odds virtual betting games solutions, used the recent (FADJA) in Bogotá to promote some new game …
Read More »Perform and ICS to boost ‘Watch & Bet’ live streaming on bet365
Perform Group has partnered with bet365 to provide live and bespoke ICS-powered audio commentary and match insight for its players over the top of Perform’s live video streams. The Stoke-based firm has followed Unibet and Fonbet as the latest operator to take advantage of Perform’s Custom Betting Commentary product. The service builds on the Watch & Bet live streaming service …
Read More »10Bet’s Road to Russia: Building up to the 2018 World Cup finals
With less than two months to go until the 14 June kick-off, 10Bet is busy finalising its preparations for this summer’s World Cup. The company’s CMO Oshri Kostiner spoke to SBC News about making plans for the biggest betting event on the planet. SBC: How separate is the World Cup month within your marketing plans for the whole of 2018? …
Read More »Crystal Palace becomes first PL club to work with GambleAware
Crystal Palace FC has become the first Premier League club to take part in a GambleAware initiative addressing concerns over gambling-related harm within football. The football club, one of nine Premier League clubs that are currently sponsored by gambling companies, has entered into a new partnership with the charity to produce advertisements and promotion materials to raise awareness of the …
Read More »6 of the Best – LeoVegas’ Gloria Cereda
Gloria Cereda, Account Management Lead at LeoVegas, has become the latest industry high-flyer to complete a 6 of the Best profile for SBC News. Find out which band gave her goose bumps, two books that she strongly recommends for all women, and why she chose to pursue a career in marketing. Best Holiday The best trip of my life so …
Read More »Bricks vs Clicks: Why the gaming industry should never be divided
Gaming market expert Ismail Vali has produced a short film about why the gaming industry should never be divided by Bricks vs Clicks. Upon releasing the film (see below or click here), Vali was asked about the trip that gave him the betting business bug, how online promotions have evolved by replicating a land-based focus on what he terms “The …
Read More »World Cup diary – BetRegal prepares to swim with the big fish
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. I just asked Siri how many days there were until June 14th……66 was her response. That means 66 days until kick off at the 2018 World Cup in Russia. All over the …
Read More »“Fresh” horse racing setup on LeoVegas gets Timeform data boost
Smoother ‘Next Off’ navigation, a clearer race overview and more detailed information about previous performances for each runner are just some of the improvements made to the horse racing coverage on LeoVegas. This is after LeoVegas implemented the new racing client from Kambi and improved race data from Timeform, a wholly-owned subsidiary of Paddy Power Betfair. Timeform specialises in collecting, …
Read More »6 of the Best – 1xBet’s Evgeniy Kiriushin
Last Thursday, SBC News relaunched its popular ‘6 of the Best’ series, taking a closer look at some of the key personnel within the sports betting and gaming industries. This week, we caught up with Evgeniy Kiriushin, Head of Business Development at 1xBet, to find out about his personal favourites. Best Holiday One of the best holidays was when I …
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