Aiming to reaffirm the status of bookmakers as a hub of local communities, The Association of British Bookmakers (ABB) are encouraging people to sign a petition in support of the ‘Back Your Local Bookie’ campaign. Citing the interaction between the staff and the consumers, the campaign aims to assert the belief of the ABB that ‘responsible gambling is at the …

When FIFA President Gianni Infantino announced in January that the 2026 World Cup would be expanded from 32 teams to host 48, it evoked widespread negativity from the football World.   However, none that reacted to that meeting in Zurich with discontent, could have anticipated what would follow 11 months later. As a dramatic World Cup qualification campaign culminated in …

Customers of Sky Betting & Gaming and Barclays are the first ever to have money paid out to their cards immediately, thanks to the world-first innovation for winnings, Fast Withdrawals. The company has worked to fundamentally transform the existing 2-5 day wait that customers experience when withdrawing their winnings, with Fast Withdrawals taking just a matter of seconds. Head of …

This Sunday marks the opening of ‘one of the biggest TV betting markets of the year’ as ITV’s I’m a Celebrity Get Me Out Of Here kicks off from the Australian jungle. As reality TV punters wait with baited breath for the show to get underway, unsurprisingly given some of the big names in this year’s show, Betfair’s Katie Baylis …

Yggdrasil Gaming has announced it’s launching a €500,000 campaign to help operators boost retention and engagement during the holiday season. Running from 1 December to 3 January, The Yggdrasil Christmas Calendar will feature the casino games provider’s collection of in-game promotional tools, as well as a variety of tournaments and Missions and Mystery Cash Races, offering players the chance to …

Online lottery operator, Lottoland has revealed it ‘aims to work with the Northern Territory Government,’ after the Australian regulatory body revealed its plans on banning licensees from betting on Australian lotteries. The ban come as a result of  heavy lobbying against synthetic lotteries,  from the Tatts Group and the Australian Lottery and Newsagent Association (ALNA). Adam Joy, chief executive of …

Kenyan sports betting operator, SportPesa has agreed a five-year deal to become an official partner of Football Manager. As part of this innovative partnership, SportPesa will receive in-game advertising during match simulations and dual-branded content will appear on the operator’s growing social media channels. Speaking about the partnership, Shaun Simmonds Head of Marketing for SportPesa said: “We’re thrilled to finalise …

As part of an 8-hour company Charity Hack Day “Hack 4 Quacks,” Sky Betting & Gaming techies raised over £6,000 for Leeds-based charity Give a Duck this week.  The event utilised employees’ tech, coding and bug hunting skills to help unearth security flaws across several key company systems, with cash awards for the severity of the bug. Furthermore, uncovering security flaws …

Russia 2018 kicks off in 211 days, but the tournament has already caused a major upset after it was confirmed that four time World Champions Italy, would miss out on a World Cup for the first time since 1958. In a heartbreaking international swansong for the legendary Gianluigi Buffon, despite deploying the attacking prowess of Andrea Belotti, Ciro Immobile and …

The official data rights holder of all the professional football leagues in England and Scotland, Football DataCo has announced an integrity agreement with Genius Sports and Perform Group.   The Genius Sports and Perform partnership marks the first time that two global leaders in sports data and technology have joined forces to protect the integrity of sport. The partnership will enable …