With the working climate constantly changing, Jesper Søgaard, Founder and CEO of Better Collective, spoke to SBC about how affiliates can ensure stability for the forthcoming future, as well as how things have changed over recent years. After being crowned as the affiliate of the year at the SBC Awards 2017, the Better Collective CEO stated the group “are really grateful …

It’s looking increasingly likely that the previously rearranged Coral Welsh Grand National will be staged at Chepstow on Saturday, so long as the rainfall that originally scuppered the race from taking place isn’t replicated this week. The only other time that the Welsh National was moved to a Saturday was in 2015, a postponement that subsequently led to a dramatic …

UK-based game studio Blueprint Gaming has completed the acquisition of omni-channel gaming provider Games Warehouse from the Harbour Group. Already part of the Gauselmann Group, the deal will see Blueprint significantly boost its operations, delivering a greater number of high quality games to the market. Games Warehouse, based in Derby, England, currently supplies content to the global gambling market, with …

Betting solutions provider OPTIMA concluded a successful 2017 by not only agreeing a deal to supply Betfred with its Multi-Channel Gaming Suite platform, but also by being crowned Standalone Platform Provider of the Year at the SBC Awards.    OPTIMA received the award, which its CEO Jacob Lopez described as “a great accomplishment” in the same month that it also reached a …

Throughout 2017, the popularity of eSports as a betting product continued to increase to unprecedented levels, with operators now paying a greater level of focus to the eSports element of their sportsbooks. Benjamin Cronin, Content & Social Media Manager at Pinnacle spoke to SBC after an extremely successful 2017, that saw it continue its strong presence within the world of …

As the sports betting industry continues to go through a digital transformation, for BtoBet continual innovation was a huge factor in retaining its status as a standout platform provider in 2017. After receiving the SBC award for Rising Star in Sports Betting Innovation, BtoBet’s Chairman, Alessandro Fried described it as “an honour to close 2017, rich in achievements and awards”. …

For both esports suppliers and live streaming products, the landscape has dramatically evolved over the past year, therefore winning awards in both categories is a significant testament to the continually improving product of  Betradar. Detailing how it continues to develop and ensure that it stays ahead, Warren Murphy, MD Betting & Gaming spoke to SBC after Betradar received the SBC awards …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at “exploitative” ticket prices, Barcelona being reported to FIFA and an intriguing new owner at Barnsley.  ____________________ Getting the ‘Moneyball’ rolling at Barnsley It could be a big 2018 for Barnsley FC, after the Championship …

Despite rumblings of a substantial financial takeover of the club, Newcastle United are proving popular with punters when it comes to relegation betting. Oddschecker has revealed that The Magpies have attracted 31% of all total bets on which team will be relegated come the end of the season, with trouble in paradise looming over St James’ Park. A string of …

A huge growth in the amount of data has preceded a surge in the number of betting markets made available by sports betting operators ahead of next summer’s World Cup, as the battle to keep customers engaged for longer heats up. Sandro Di Michele, Head of PR & Social Media at Sky Betting & Gaming, explained to SBC News how the operator …