SBC News Voice of the Sports Betting Industry
Arena Racing Company (“ARC”) has agreed a significant distribution deal for North American thoroughbred and greyhound racing with TSG Global Wagering Solutions (“GWS”).
The deal commences from April 2018, under an exclusive arrangement, which sees ARC take GWS horseracing and greyhound content for distribution for fixed-odds betting in independent betting shops in the UK and across the international market.
GWS provides fixed-odds and co-mingling from over 40 thoroughbred race tracks from North America, with on average more than 60 thoroughbred horseraces available every day. The dozen greyhound tracks under GWS include leading stadia Daytona Beach and Palm Beach and will provide over 60 greyhound races a day.
Following the deal with GWS, ARC now offers an extensive range of sporting content with horseracing and greyhound racing from across 4 continents, including:
- UK greyhound racing from established and well-known proven BAGS tracks;
- Australian horseracing and greyhound racing content;
- South African horseracing content;
- US horseracing and greyhound racing content; and
- UK horseracing, in partnership with At The Races, from the end of 2018.
ARC’s Group Corporate Development Director, Kevin Robertson, commented: “ARC is delighted to announce this deal with GWS which sees us significantly expand our range of products available for UK and international betting shop customers. Furthermore, our continued distribution into Australia, following a successful trial, will be expanding to three BAGS greyhound meetings per day.
“This clearly shows we are the world leaders in the betting shop market having the most extensive and best quality horseracing and greyhound racing. This ensures both sports can maintain their popularity with punters around the world.”
