Yggdrasil has confirmed a new content deal to supply its best-performing casino slots content to online casino and sportsbook operator, BetVictor. The global agreement covers multiple regulated markets and will see BetVictor add Yggdrasil’s award-winning portfolio of video slots. The suite of industry-leading Yggdrasil slots comes complete with its proprietary range of in-game promotional tools, BOOST® which allows promotions to …

Continuing its expansion strategy, LeoVegas has confirmed its submission for a new Swedish licence. The firm has outlined its looking to gain a licence that encompasses casino and sports betting in the country, which recently commenced an application process ahead of the restructuring of its national gambling laws. Group CEO Gustaf Hagman commented: “While it has been known for some time …

In its latest major product development milestone, esports betting operator Luckbox has agreed a deal with renowned platform provider OMEGA Systems. The partnership comes after Luckbox announced earlier in the month that it had been awarded a full gambling licence in the Isle of Man. As part of the newly formed deal, OMEGA Systems will provide the core of the …

With football fans all over the world already enthralled by the club season, this week’s edition of On The Ball looks at some major stories from the business of football. Taking a deeper look at La Liga’s US expansion, as well as some big news from broadcasting. Spanish La Liga seeks stateside expansion In a proposal that could come to …

Vegas Kings, the web design and development agency which specialises in the igaming sector, has unveiled an extension to its partnership with Resorts Casino Hotel Atlantic City. The deal comes after the firm launched its on-property sportsbook, relating to its Resorts Digital internet gaming asset, and operations of the www.resortscasino.com and www.mohegansuncasino.com sites. The deal means that Vegas Kings has …

Historic UK racecourse and greyhound track Towcester has cancelled all its scheduled meetings for this weekend after announcing it’s set to enter into administration. The course, which is owned by the Fermor- Hesketh family and is steeped in history, is scheduled to host a further three cards this year with the first commencing on 10 October, however whether these take place …

Online sportsbook and casino operator, 1xBet has partnered with Processing.com to roll out the firm’s acquiring solution on its platform. As a result of the partnership, 1xBet has been able to increase the approval of credit and debit card transactions, further improving its user’s experience, something that was highlighted at this summer’s World Cup, where the company was able to capture …

The British Horseracing Authority (BHA) has announced that advertising on British racecourses will join other major sports by featuring digital LED (light-emitting diode) displays on the landing side of fences. The move to expand the sport’s sponsorship opportunities comes following a consultation with the courses, the Racecourse Association (RCA) and participants including trainers and jockeys – as well as trials …

Accommodating its future commercial growth strategy, industry platform and technology services provider  EveryMatrix has unveiled the development of its new office in Malta. EveryMatrix’s Maltese expansion has been led by new Chief Commercial Officer (CCO) Ian Freeman who joined the company in H1 2018 from competitor Kambi Group Plc. Securing a new single-point location for EveryMatrix commercial operations, Freeman will be …

League one favourites, Sunderland  have announced the two year extension of their partnership with UK betting operator Coral. As part of the partnership, Coral will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2018-19 and 2019-2020 seasons. Through its association with Sunderland, Coral aims to further strengthen its …