Gaming software and services provider Nektan has unveiled a new deal with Yggdrasil, which will see content from the slot developer go live on its operated online casinos. Expanding its suite of games, Nektan details that this latest agreement “greatly increases the variety of games” at the disposal of its operator partners. Michael Byrne, chief operating officer of B2C at Nektan, commented: “We’re …
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US expansion was a key theme of Paddy Power Betfair’s (PPB) corporate update on Wednesday, with the FTSE100 firm outlining its mandate to maximise the FanDuel merger and develop as a household proposition for the US sports scene. Facing increased US competition, PPB detailed that it won’t disregard the fantasy sports element of FanDuel’s offering, as the vertical enhances the …
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Following on from the announcement of a new partnership with Manchester United, mobile betting and gaming brand MoPlay has strengthened its Premier League presence by agreeing to become the new sleeve sponsor of Watford. The partnership, which will start this season, will see MoPlay’s logo appear on the sleeve of the Watford home shirt, while the brand’s app icon will …
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New player in the UK sports broadcasting ecosystem, Eleven Sports has unveiled an innovative new streaming deal with Facebook that will see the social media site, become Eleven’s free-to-air partner in the UK and Ireland. The newly formed partnership means that on a weekly basis, at least one match per week from both La Liga and Serie A will be …
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In time for the forthcoming season, BetVictor has unveiled the launch of its new competition, “Best Bet Wins”. The promotion commences in time for the first round of Premier League games and it replaces “Golden Goal”, which the operator has been running for the last two seasons. Best Bet Wins works in the same way as the successful World Cup campaign, “The …
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Borussia Dortmund has united with Sportradar to relaunch its own OTT platform, BVB-TV. The much adored German Bundesliga side, will work with its new partner and end-to-end solution provider to allow fans to gain a unique insight into the club, providing them a platform that hosts both free video content, as well as a subscription service for premium content, which is accessible for …
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To coincide with the start of the new football season, the Professional Players Federation (PPF) has unveiled a new series of short films highlighting some key messages around betting integrity in sport. The films have been produced in partnership with and funded by the PPF’s betting integrity partners – Betway, Paddy Power Betfair and Bet365. The series features contributions from …
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Betfair has been unveiled as the global betting partner of prestigious Spanish side, Sevilla. As part of the partnership, which was announced at the spectacular Ramón Sánchez-Pizjuán Stadium, Betfair will be the sleeve sponsor of the home, away and third strips as well as the main sponsor of all the side’s training kits. Dom Crosthwaite, International MD at Betfair, commented: …
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New mobile betting and gaming brand, MoPlay, is looking to expand its global presence by signing a multi-year partnership with Manchester United. MoPlay has emphasised its promise to provide its audience with a fast, simple, personal and secure service, aimed at enhancing its player’s mobile gaming experience. This partnership with Manchester United, the world’s most iconic football club, will see …
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Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. US: post PASPA positioning – first mover advantage? It has been a very busy week of deal-making, launches and planning in the US, as well as the Q2 reporting season. The biggest …
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