Michigan Lottery has launched an affiliate program with Income Access, in a deal that represents the first of its kind for an American state lottery brand. Income Access, Paysafe’s marketing technology and services provider, will power the firm via its tracking and analytics platform. Through the integration, members of the Michigan Lottery affiliate program will be enabled to promote “one …

It’s being billed as the “battle of the English sporting giants,” as leading players from Football and Rugby Union go head to head. Manchester City and Saracens are set to compete in the ‘Overcome the Odds’ series, which has been created by Betsafe, who sponsor both of the sides. Taking part for the runaway Premier League leaders are Sergio Aguero, …

Gambling.com has revealed the latest arm of its global expansion, with the release of a localised version of its site in the United States. The group has detailed that this is the first step of its plan to take market share in the growing, regulated US online gambling market. Kevin McCrystle, Chief Operating Officer for Gambling.com Group, said “Gambling.com USA is …

A customer of Betway had a weekend to remember, after a collection of random selections helped him scoop £25,000 on the bookmakers free to enter ‘4 to Score’ game. John Bolton, 32, from Llanharan, South Wales, saw his four picks, Plymouth Argyle, Morecambe, Eastleigh and Brackley Town, all find the back of the net within 15 minutes of kick off. The …

The world of gaming is an incredibly busy and competitive environment, encompassing many themes, and competitively fought by a host firms for the all important attention of consumers. One such corner of this world is sports themed games, a sector within which InBet Games are well versed having scooped the ‘Best Sport Themed Game’ at the SBC Awards 2017 for …

BtoBet has announced a reshaping of its internal structure, becoming a redesigned, and larger, group in the process. Two companies, ITS (I-Trading Solution) and IGS (I-Gaming Solutions), have been embraced, allowing the launch of two new divisions, BtoBet Sports and BtoBet Games. Alessandro Fried, BtoBet’s chairman, explained about the sports division: “BtoBet Sports is focused on bookmakers’ needs and sportsbook …

The hectic Premier League Christmas schedule has swept over the nation once again, causing many a debate for fans and a plethora of selection headaches for managers. That latter problem has also been affecting fantasy managers up and down the country, with the latest round of fixtures featuring a Tottenham Hotspur and West Ham United double bill. Despite a number …

A further expansion has been announced by Yggdrasil Gaming, with the online and mobile casino games supplier strengthening its position on the Danish market. The latest operator to be added is bet25.dk, following deals with Jackpotjoy Group and Danske Spil towards the end of 2017. Bet25.dk is currently operated under the Ecosys A/S banner, with the firm having recently signed …

Pixel.bet has announced a bid to “revolutionise” the esports betting sector, with the launch of its new specialist platform. Currently live in beta mode, pixel.bet state that they are set to offer tens of millions of fans the most comprehensive dedicated esports betting brand. The mobile first platform will offer bettors markets covering full tournaments, matches and individual games and …

Twleve40 has agreed a deal a deal with Sekabet, under which it will provide its collection of instant win titles. The lottery and instant win platform provider continues its commercial momentum, having penned similar such agreements with both Pariplay and VSoftCO in recent months. Andy Jarrett, Chief Executive Officer at Twelve40, said: “We are delighted to introduce our leading selection …