Marketing departments across the industry will be on full alert after the Gambling Commission announced that it would deal ‘more severely’ with any novelty betting markets which do not maintain the standards required. Tabcorp UK, which runs the SunBets operation on behalf of News International, has now had conditions around novelty betting attached to its gambling licence and been told to pay £84,000 …

Major industry supplier Playtech has pulled off an audacious move with an agreement to purchase Italian bookmaker Snaitech. The initial deal will see Playtech acquire 70.6% of the operator after which it will be compelled to make a mandatory takeover offer for all the remaining shares. Commenting on the transaction, Mor Weizer, Chief Executive Officer of Playtech said: “The acquisition …

The Gambling Commission is recommending that the stake levels on FOBT (B2) gaming machines be cut to £2 for slots-based games and £30 for non-slots games such as roulette. The recommendation would be a fillip for bookmakers who are fearing that the staking levels on the machines would be cut to £2 across both types of game, a move which would …

William Hill’s decision to take a £238m impairment charge on the value of its Australian business saw the bookmaker report a pre-tax loss of £75m for 2017, but the firm is confident that the performance of the business as a whole is positive. While Group net revenue grew 7% to £1,711.1m, a total of £335.0m of exceptional costs and adjustments …

UK bookmakers will have to revamp their marketing after the Committees of Advertising Practice (CAP) tightened up gambling advertising standards, with particular emphasis on live betting promotions. While bookmakers will still be able to advertise live odds, CAP says the advertisement should not unduly pressure the audience to gamble; so urgent calls to action – such as “Bet Now!” – …

The NYX Gaming Group, incorporating OpenBet, has a new look with the launch of SG Digital. The new brand sees the NYX assets join Scientific Gaming’s existing portfolio of SG Interactive B2B products and services as the parent company aims to integrate its latest purchase into the company structure and create ‘the most diverse supplier of digital gaming and sports …

Champions League winner Luis Garcia will be one of the star attractions on the OPTIMA stand at ICE London this week. Former Spanish international Garcia will be greeting visitors at Stand N2-310 and fielding questions about his career and his views on this summer’s World Cup Finals in Russia. OPTIMA CEO Jacob Lopez said: “We are very pleased counting with …

Manchester United, the world’s richest football club, could be about to sign a deal which would see a gambling brand appear on its famous red shirts for the first time. Unlike the rest of the Premier League, Manchester United has been very selective in the number of partners it has from the gambling industry, limiting itself to a single commercial …

SBTech CEO Richard Carter spoke to SBC about the major new deal announced this morning which sees the company bring on major brand Mansion as a client which and also herald the launch of Mansionbet.  SBC: This is a pretty major deal – how did it come about? Richard Carter: As a group Mansion was looking to move into sports …

Visitors to ICE London wanting to enhance their betting businesses are recommended to visit the SBC Global stand (SD2-C&D) to get up to speed with the latest developments in the industry. Here are five key reasons for seeking out Team SBC at ExCeL: 1 – The Official ICE Sports Betting Tours SBC Global has teamed up with Clarion Events to …