Sportradar enters exclusive China distribution partnership with Beitai Digital

International sport data and intelligence supplier Sportradar has entered a strategic partnership with Asian counterpart Beitai Digital to bring ‘best-in-class’ data solutions for Chinese sports stakeholders.

The partnership will see Beitai become the lead distributor of Sportradar data provisions for the Chinese market. Sportradar will be able to utilise Beitai established media partner network which includes Chinese broadcasters such as Tencent, Sina, Sohu, Hupu and Bytedance.

Beitai Digital have also provided data analytics services and fan engagement solutions to a number of Chinese Basketball Association clubs such as Guangdong Southern Tigers, Zhengjiang Lions and Shanghai Sharks.

Updating the market Carsten Koerl, Chief Executive at Sportradar, commented on the partnership: “We were focused on finding the perfect partner to help Chinese platforms and publishers provide the best and most compelling content. We know the appetite of the Chinese fans: it is passionate, it is evolving and it is exciting. Beitai Digital has established itself as the leading provider of sports content in what is the fastest-growing sports market that we see today. I am delighted we could make this collaboration come together.”

“The partnership with Sportradar will enable Beitai Digital to provide Sportradar’s data-driven offering with strong local service support across the whole of China,” said Andy Xue, Chief Executive of Beitai Digital.

“Their full suite of data visualisation tools and solutions from across hundreds of football and esports tournaments, coupled with the unmatched products they will have under their official partnerships will prove invaluable as we focus on delivering the best engagement and insight that Chinese fans can get.”

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