SBC News Victor Chandler starts East African adventure 'Bet Lion' with FSB Tech

Victor Chandler starts East African adventure ‘Bet Lion’ with FSB Tech

Industry legend Victor Chandler is set to return to the business, launching new East African sports betting venture Bet Lion this coming August.

Following a three-year hiatus, Chandler has partnered with betting platform provider FSB Tech to launch Bet Lion, a sportsbook which aims to be a market leader in Tanzania and Kenya.

One of the biggest characters in sports betting, Chandler is the former chairman of bookmaker Victor Chandler International (now BetVictor Ltd), a family business which he transformed into a billion-pound enterprise.

Chandler is credited with being one of the first industry leaders to recognise the impact and importance of online betting, moving Victor Chandler business operations to Gibraltar in the 90s.

In 2014 Chandler would sell his remaining stake in Victor Chandler enterprise to billionaire financier Michael Tabor, removing himself fully from the bookmaker.

Commenting on his East Africa ambitions, Victor Chandler stated: “The market is already showing huge growth and smartphone penetration is much higher than many realise and with that has come an excellence in micro-payments.”

Partnering with FSB Tech, Chandler has selected a platform provider with proven African market experience, as FSB Tech currently services two brands within East Africa.

Richard Thorp FSB Tech’s Business Development Director is delighted to have Chandler as a client, commenting “It’s great to be working in a region that has so much potential, especially with somebody who has such a clear passion for and understanding of the betting and gaming business.”

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