Platform provider FSB Technology Ltd has made its first move into Africa with the launch of a website and SMS betting service for Tanzania’s Mkekabet.
The London-based supplier has designed a bespoke site for the popular sports betting operator, which is available in both English and Swahili.
The platform has also been integrated into Oxygen8’s mobile payment gateway making use of both M-pesa and Tigo mobile banking services.
Its customers will now benefit from being able to select from a huge number of markets on sports including football, tennis, basketball, cricket, golf, volleyball, and handball.
FSB is trading these both pre-match and in-play, and there are further plans to introduce a jackpot product based on correct football scores, which will be available in multiple jurisdictions.
The supplier’s Business Development Director, Richard Thorp, said he was delighted the site was now live after meeting a series of challenging requirements including the need to accept wagers via SMS.
He added: “We’re very pleased to have launched Mkekabet and are very confident it will be very beneficial to its operator in Tanzania and beyond.
“We were always confident that we could tailor our offering to wide range of territories, but answering language, local payment provision, and scalability questions has been very rewarding.”
Mkekabet Managing Director, Mark Robertson, said: “We’ve been very impressed with FSB’s ability to customise their platform for our local payment and regulatory requirements.
“Our site is now the best looking and best performing ones around and we have a distinct advantage over our competitors.”
The new Mkekabet site, which witnessed large volumes of traffic during Euro 2016, is expected to be particularly popular with Tanzania’s football-mad punters when Europe’s domestic football leagues begin again next month.
FSB’s managed service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing.