Industry affiliate marketing publisher Gambling.com Plc (formerly Kax Media) has announced the relaunch of its bookies.com property as a new US-focused sports betting entity.
Gambling.com informs that it has redeveloped and revamped the acquired legacy sports betting reviews and information portal with the aim of becoming the US market’s ‘most authoritative and comprehensive destination for legal and licensed sportsbooks’.
Relaunching bookies.com, Charles Gillespie Group Chief Executive at Gambling.com Plc, details that the affiliate stakeholders should be eager to perform the vital task of informing US consumers on their legal and safe gambling options.
“In complete contrast to the United Kingdom, the American sports betting market is today dominated by offshore operators who continue to illicitly serve US consumers” Gillespie details
“Affiliates have a much more important role to play in the US market, that of educating the consumer about which operators are actually legal and which are not. We are happy to take the lead on this education effort,“
At present, ten US states have approved legislation for sports betting, with vastly contrasting policies on services and provisions. Of those ten, four have elected to allow digital and mobile sports betting components.
bookies.com represents Gambling.com’s first US strategic property, seeking to secure early traction as a trusted information source within the radically changed US gambling market.
“The Group aims to capitalize on the tremendous momentum behind the expansion and regulation of sports betting in the United States with bookies.com and its other websites.
The Group expects many more states to consider sports betting regulation in 2019 and for there to be an increasing focus on allowing mobile sports betting, due to the impressive mobile figures coming out of the New Jersey market and disappointing figures coming out of states which did not initially allow for mobile wagering.” Gambling.com details to investors.