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BetConstruct has pulled the curtain back on Affigates, its latest product tailored to improve the work between iGaming operators and affiliates.
Sharing more details on the brand, BetConstruct highlighted that Affigates is a comprehensive full-scale solution that unifies affiliate software, affiliate program management, and network management into one streamlined platform.
The product’s AI-assisted management tools will utilise a proprietary BetConstruct scoring system that will identify high-value partners through purpose-driven results.
Affigates users will have access to BetConstruct’s ecosystem of more than 4500 affiliates, 630 plus partner operators, and a total of 30 million players shared between them all.
Exactly how and what Affigates is will be unveiled during its official global debut at iGB L!VE taking place in London on 2 and 3 July. Those interested will be able to get a firsthand experience and meet the team behind Affigates at Stand C40.
Market volatility 101
Affigates is the latest in a series of focused launches to strengthen BetConstruct’s foothold within the gambling affiliate space.
In 2023, the gambling product supplier launched its Affiliate Programme Management service, which acts as sort of a consulting coach for its partners that maximises the effectiveness of affiliate programs through educational materials.
The service also offers landing page customisation together with link and media creation support to further strengthen a business’ brand message and identity.
Lastly, companies can also benefit from a ‘commission plan setup’, matching the best prices for operators and affiliates based on target markets and domestic economic trends.
The latter is crucial given the dynamic gambling markets where BetConstruct is active through its partners.
These include the UK (Hollywoodbets), where the gambling landscape is currently being reshaped through the implementation of the Gambling Review White Paper.
France (Groupe Partouche) is another example, where operators are facing a 15% tax on marketing and promotional campaigns, and online sports betting levies are about to rise from 54.9% to 59.3% of GGR.
Poland (LVbet) is in a similar situation, where a newly-elected President will certainly face calls from the industry for an updated regulatory framework to address a rampant black market.
The Philippines is another market where BetConstruct is active (Dafabet), and one that is also facing volatility which culminated with the recent resignation of the whole leadership of the local regulator.
