SBC News Voice of the Sports Betting Industry
Irish betting group McBride Racing Ltd has confirmed that Income Access (Paysafe Group) has become the lead affiliate marketing platform supplier for its new MintBet (MintBet.com) online casino and sportsbook brand.
Updating the market, McBride Racing will launch a new MintBet affiliate partner programme this November, utilising Income Access tailored industry marketing software.
New online betting brand MintBet was launched at the start of 2017, with McBride Racing securing Ireland and UK gambling licenses for its new property.
Detailing its affiliate programme launch, MintBet marketing states that it will scale up marketing activity in 2018, as the brand seeks to expand within the ultra-competitive Irish and UK betting markets.
Commenting on marketing initiatives, Thomas McBride, Head of Marketing at MintBet, said: “Income Access’ reputation in the iGaming affiliate marketing technology space is unparalleled, so they were the obvious choice of network provider for driving the launch of our new affiliate programme. The software’s sophisticated reporting functionality and large network of affiliates will provide strong support for enhanced player acquisition.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, backs MintBet’s market ambitions and initiatives, welcoming the brand to Income Access platform.
“We look forward to seeing our affiliate network play an instrumental role in growing the MintBet brand via the affiliate marketing channel. Our technology solutions have a strong track record in expanding innovative sports-betting brands like MintBet into new markets, especially the UK.”
