Marketing

Betway marketing has moved to expand its brand coverage within esports by agreeing to sponsor three ESL competitions in 2018. Agreeing on terms with ESL, the leading esports pro tournament organisation, Betway will sponsor the ESL’s ‘Intel Extreme Masters’ (IEM) and ‘ESL One’ tournament series, starting with the sponsorship of ‘IEM Katowice’ this February. The bookmaker further boosts its esports tournament …

The Gaelic Athletic Association (GAA) has taken steps to introduce a blanket ban on sponsorship’s from betting companies within the sport, reports rte.ie. After last years prohibition on players and management wagering on games they are involved, the GAA details that is is now “prohibiting the sponsorship of any GAA competition, team, playing gear or facility by a betting company.” …

Asian focused bookmaker ManBetX has been announced as the title sponsor of two upcoming World Snooker ranking events, The Welsh Open and The Gibraltar Open. Emanating from the Motorpoint Arena in Cardiff, The ManBetX Welsh Open, one of the sports longest running tournaments and an ever present on the calendar since 1992, begins today (Monday 26 February) and runs until …

The Philippines Football League (PFL) has announced a multifaceted agreement with Sportradar, ahead of the association’s second season, which kicks off at the start of march. As part of the deal the sports betting solutions provider is to become the PFL’s official and exclusive global audio-visual, data distribution and integrity services partner. Utilising the Sportradar over-the-top (OTT) solution, the PFL …

Digital sports publisher Snack Media has moved to expand its media network by investing in Vital Football, a creator of digital football communities, information and content. The undisclosed investment will see Snack Media revamp Vital Football’s legacy website, and further improve its associated football communities’ monetisation, fan engagements and content solutions. Further to the investment, Snack Media CEO & Co-founder Niall …

The Remote Gambling Association (RGA) has published a set of behavioural analytics, drawing on the first-hand experience of its members, with the intention of providing minimum standards for operators to follow. Encapsulating a number of areas, such as operator policies, markers of harm, customer interactions, recording and reporting, staff training and evaluation, the good practice guidelines also take into account …

Industry charity GambleAware seeks a new creative marketing agency, to lead its £7 million TV advertising account. GambleAware is currently planning its next UK marketing campaign, focusing on raising public awareness of problem gambling, targeting ‘low-level players’ who may be at risk of becoming addicts. The industry charity will run its creative marketing pitch through the Incorporated Society of British …

UK bookmaker William Hill has secured an agreement with the Arena Racing Company (ARC) and Doncaster Racecourse, to strengthen its sponsorship arrangements with the Yorkshire track. William Hill’s involvement marks an extension of their connection with Doncaster, with the firm announced as sponsors of the two day Grimthorpe Chase meeting, which is set to take place on Saturday 3 and Sunday 4 …

The European Court of Justice (CJEU) has rejected a case brought forward from the Belgium Government, to annul European Commission guidelines, relating to consumer protection from online gambling, to member states. Arguing that by issuing the guidelines the Commission had gone beyond its treaty based competences, the CJEU found that they did not interfere with the right of member states to regulate online …