Marketing

A new campaign to be launched on International Women’s Day is set to challenge global gender bias. Uniting Kindred Group, through the Unibet brand, and London based creative agency FCB Inferno and titled #queenrules, it aims to start conversations regarding gender bias and equality. Representing a new way to play cards, and utilising a special deck where Queen outranks King, …

The International Tennis Federation (ITF) has announced an extension of its partnership with Sportradar, as it seeks to strengthen its integrity protection measures. As part of the fresh deal the sports betting solutions provider will use a fraud detection system, designed to monitor betting patterns across more than 50,000 ITF Pro Circuit tennis matches. Carsten Koerl, Sportradar Founder and CEO, …

Online betting exchange Matchbook (Matchbook.com) has further supported its ongoing 0% commission on racing wagers campaign, by announcing Joseph O’Brien and Bryony Frost as new brand ambassadors. In time for Cheltenham 2018, Matchbook marketing details that it has signed two of racing’s fast-rising stars, who will match the betting firm’s ‘ambitious trajectory’. Bryony Frost, 22, has been a revelation in her …

The Competition and Markets Authority (CMA) has launched a further investigation into gambling firms withdrawal procedures. Detailing “enforcement action” being launched against a “number of online gambling firms,” concerns have been raised regarding unfair obstacles that may be placed in the way of people withdrawing their money, whether that be part of promotion or not. In its statement the CMA …

Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018. Pirlo, who will feature in 1xBet advertising campaigns and take part in marketing events, made this announcement on his Facebook page: “I’m glad to announce my ambassador partnership with 1xBET …

The European Court of Justice (CJEU) has ruled that the Hungarian requirement to have an offline casino, in order to be sanctioned to offer online casino games, is a “clear violation of EU law.” In a case regarding EU-licensed and regulated operator Sporting Odds, the CJEU had been asked whether the freedom to provide services, under Article 56 of the …

MansionBet has been announced as the title sponsors of the World Pool Masters, as the tournament celebrates a quarter of a century. Returning to Gibraltar after a successful tournament last year, the 25th annual event, set to be broadcast live on Sky Sports, takes place between March 2-4. Karel Manasco, CEO of Mansion, said: “We are always looking at platforms …

William Hill has been told “to make significant conditions to offers in their ads clear, and to ensure that they do not contradict the claims they qualified” by the Advertising Standard Authority (ASA). Reacting to a complaint made regarding a television advertisement in September of last year, a complainant challenged whether certain conditions of a promotion relating to horse racing …

The German Ice Hockey Federation eV (DEB) has announced its partnership with digital sports betting company LV BET. While the national team is currently playing in South Korea, LV BET and the DEB have agreed on a mutually beneficial media cooperation. During the one-year agreement, LV BET will be the official partner of the German National Ice Hockey team and the …

The Lotto Betting Group is calling for Matt Hancock, the Secretary of State for Digital, Culture, Media and Sport (DCMS), to suspend a parliamentary process related to EuroMillions betting. The four companies who make up this opposition, World Lottery Club, Lottoland, Jackpot.com and Multilotto, currently exploit a loophole allowing punters to make cut price wagers on the EuroMillions draw. Launched …