FTSE250 bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news source CampaignLive has revealed that William Hill governance will call for an evaluation of the firm’s media planning and buying strategy, currently managed by long-term incumbent Vizeum UK. …
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The National Council on Problem Gambling (NCPG) has boosted its bid for increased public awareness through the appointment of Deanna Wilken, MA, as Communications Manager. Keith Whyte, Executive Director for the NCPG – an advocacy organisation for individuals and families experiencing problem gambling and gambling addiction – said that Wilken will “build on the existing structure” to improve communication across …
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Everton’s principal partner SportPesa has strengthened its relationship with the Premier League, after becoming an official partner of the club’s charitable arm. The multifaceted deal alongside Everton in the Community will see funding be provided for the long-standing ‘Imagine your Goals’ programme, which provides five football therapy sessions each week, supporting over 200 people. This initiative offers those living with …
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Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …
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Optimove has announced the launch of iGaming Pulse, an industry benchmark platform for the gaming sector which enables operators to assess their overall performance against industry-wide key performance indicators. The free-to-use platform helps operators to gain a clearer understanding of how their KPIs compare against the rest of the industry, broken down by geography and game type. This type of …
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Arsenal FC, a three-time winner of the Premier League title, has welcomed BetConstruct into its “family” of Official Partners. BetConstruct, a developer of gaming and betting technology with development, sales and service centres around the world, has confirmed that it will use this new ‘Official Partner’ status to increase brand-awareness of its services, all of which are on show for …
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The Advertising Standards Authority banned Tombola adverts appearing in the I’m A Celebrity, Get Me Out Of Here app, reminding the company of future conduct in the process. Maintaining that those under question were inappropriately targeted, the ASA stipulates that those in question must not be used again in the form complained of, without specific targeting to minimise the likelihood …
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1xBet will be associated with Africa’s most prestigious football competitions after striking an official sponsorship deal with the Confédération Africaine de Football (CAF). The partnership will see 1xBet sponsor CAF’s main events across Africa including both club tournaments – CAF Champions League, CAF Confederation Cup, CAF Super Cup – and the governing body’s flagship tournament, the Africa Cup of Nations …
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Children saw nearly 40% fewer gambling ads in 2017 than they did in 2013 according to the latest report from the Advertising Standards Authority (ASA). The report found that children on average see 2.8 adverts for gambling products a week. The report also found that the levels of children’s exposure to sports-related gambling ads in 2017 were on average of …
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CheckdMedia’s new Head of Commercial Harry Bowden will “play a vital role in the strategy and growth” of the firm, according to CEO Jamie Knowlson. Formerly of Oddschecker, he will report to co-founder and Marketing Director Lee Struggles. Bowden boasts an extensive list of industry experience, with a stint at Sky Bet preceding his seven years at Oddschecker. On accepting the …
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