Time to innovate: gets BOS attention

Flexible and unique live games from will be on full show at the Betting on Sports (BOS) exhibition and conference, held at Olympia London from 17-20 September.

Launched in 2012, was a pioneer for the development of live games for the gambling industry, specifically by combining the round-the-clock appeal of betting with the previously more infrequent – yet still hugely popular – lottery draws and live table games.

The first creator of live dealer games, it now offers – according to COO Aiste Garneviciene – “a matchless combination of betting, casino games and lotteries”.

The growing portfolio includes six table games – War of Bets, Bet on Poker, Wheel of Fortune, Baccarat, Dice and Dice Duel – and the live lottery trio of Lucky 5, Lucky 6 and Lucky 7, where five, six or seven balls are randomly drawn and players bet on all available outcomes.

The first three of these table games and Lucky 7 will be the focus of the company’s BOS exhibition (Stand L30), where hosts will be giving away scratch cards for the four different products, with winners – and subsequent prizes – announced on the show floor.

“Going back a few years, there were companies offering just daily lottery draws,” said Aiste Garneviciene, COO at “So, we decided to fill the niche. That’s how the idea to run a lottery draw every five minutes was born. And step-by-step, live games became a very attractive product for operators on a global level.”

The company is now serving more than 3,000 betting shops globally, while its games also run on more than 400 websites.

“In a market where most of the companies offer the same casino, the same sportsbook layout or the same betting games, we try to differentiate ourselves by offering unique experiences,” said Garneviciene. “Our unique combination of betting, casino games and lotteries opens the doors for a much wider targeting of players.”

For, this “unique” approach means keeping the same principles of the casino games in place, but offering considerably more betting options and possibilities to win.

“At first glance, you might think that we broadcast the same games you know and love – lottery, dice and card games,” Garneviciene explained. “On the other hand, our live games are newly redesigned – keeping the basics in place but topping up with extra details. 

“We can suggest around 90 bet types for you to choose from, a range of odds more akin to a traditional sportsbook market, while keeping the principle of the game in place. And also, we provide coefficients to assess various levels of risk. 

“That is why different types of players can find the most appealing outcomes to suit their needs. Conservative players can choose lower odds with the same degree of risk, while others – who might be willing to risk more – have an opportunity to hit the jackpot with winnings up to two thousand times higher than the stake.”

Garneviciene will be part of the ‘Live gaming: Time to innovate’ session at the CasinoBeats Summit – a standalone section of BOS – on Wednesday 18 September.

BetGames CCO Richard Hogg will then join the ‘Exploring new markets and business opportunities in Asia’ panel on the second full day at BOS (Thursday 19 September).

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