SBC News Voice of the Sports Betting Industry
GOMA Gaming’s focus on developing innovative user interfaces (UI) for bettors has enabled it to forge strategic partnerships with top sports betting solutions and platform providers. COO Andrew Brown explains how GOMA’s fully-native betting UI is extending the reach of GomaUX and reshaping the online sports betting experience across Europe and beyond.
By combining cutting-edge design with seamless integration capabilities, GomaUX is setting new benchmarks for modern sports betting platforms. Thanks to collaborative projects with leading providers such as Omega and operators such as Betsson France, GOMA Gaming is helping sportsbooks elevate their digital offerings to deliver a truly dynamic and personalised betting experience.
A new era in sports betting UI
In the highly competitive world of online sports betting, operators are constantly searching for ways to differentiate themselves. With player expectations continually rising, offering an intuitive and engaging user interface (UI) is essential for retaining users and driving engagement. GOMA Gaming recognised this trend early and, as traditional sports betting interfaces often lack the modernity, flexibility and user-centric design required to meet the demands of today’s players, the company has marked the start of a new era in sports betting with GomaUX.
GomaUX is a modern, mobile-first sportsbook interface designed to offer the ultimate user experience. Unlike older sportsbook UIs, which tend to be cluttered, slow and outdated, GomaUX is built using advanced technology to ensure fast, smooth navigation and a sleek, minimalist aesthetic. Its flexible architecture enables it to be tailored to meet the specific needs of individual operators, allowing them to create unique, branded experiences that resonate with their player base.
Tailored for personalisation and engagement
The success of a sportsbook platform goes beyond its ability to process bets, it lies in the platform’s capacity to keep players engaged throughout their betting journey. GOMA Gaming understands that bettors are looking for more than just a place to place wagers. We understand that they seek a dynamic, interactive experience that caters to their personal preferences and betting behaviours.
This is where GomaUX stands out. At the core of its design is a suite of personalisation features that leverage artificial intelligence to suggest bets based on individual user behaviours. This AI-driven recommendation engine analyses player activities, learns from their interactions and provides tailored suggestions that not only increase engagement but also help players discover new betting opportunities. By offering personalised recommendations, GomaUX enhances the overall experience, making users feel more connected to the platform and increasing their likelihood of returning.
In addition to AI-driven bet suggestions, GomaUX incorporates several features designed to elevate the betting experience.
These features include:
- Swipe-based navigation which allows users to effortlessly explore different markets and events with just a few taps.
- Floating betslips, which remain accessible at all times, providing players with an at-a-glance view of their active bets and potential returns, making it easy to track wagers in real time.
These intuitive features simplify the betting process, reducing the learning curve for new users while enhancing the experience for seasoned bettors.
Moreover, GomaUX introduces an interactive social component to the sports betting world.
Features such as in-app chat, bet-sharing functionalities and live discussions create a sense of community among players, turning sports betting into a more social and engaging activity.
- These features tap into the growing trend of social gaming, providing operators with the opportunity to build vibrant, loyal communities around their platforms.
- By blending traditional sports betting with modern social dynamics, GomaUX not only enhances the betting experience but also helps operators foster long-term player retention.
Seamless integration and operator control
One of the major advantages of GomaUX is its ease of integration. Unlike many other sportsbook UIs that require extensive development work and time-consuming customisations, GomaUX is designed to be quickly integrated with existing betting platforms and Player Account Management systems.
Whether an operator is working with Omega’s PAM platform or any other third-party system, GomaUX can be easily implemented without disrupting existing infrastructure. This ease of integration significantly reduces deployment time and costs, allowing operators to introduce new features and updates faster than ever before.
Furthermore, GomaUX is equipped with a powerful and fully customisable Content Management System that gives operators complete control over the content displayed on their platforms. This CMS allows sportsbook operators to efficiently manage widgets, update content in real-time and display relevant promotions or betting opportunities based on current events or player behaviour.
By putting content management directly into the hands of operators, GomaUX streamlines the process of keeping a platform fresh and engaging, ensuring that users are always presented with the most relevant, up-to-date information.
The flexibility of GomaUX’s CMS extends to the platform’s design elements. Operators can easily customise the UI to align with their brand identity, offering a truly bespoke experience for their players. This level of customisation allows operators to differentiate themselves in the crowded sports betting market and build a unique identity that resonates with their target audience.
Future-proofing sports betting platforms
The sports betting industry is evolving rapidly, driven by new technologies, trends and shifting player preferences. GOMA Gaming is committed to staying ahead of these changes by continuously innovating and refining the GomaUX platform.
As demand grows for mobile-first, personalised, and interactive betting experiences, GomaUX will continue to evolve, incorporating new features and functionalities that keep operators at the forefront of the industry.
With its modern, scalable architecture, GomaUX is built to grow alongside the industry. Whether it’s integrating new payment options, adding support for emerging sports markets, or implementing the latest trends in gamification, GomaUX is designed to adapt to the ever-changing demands of the sports betting world.
Conclusion
GOMA Gaming’s GomaUX is setting a new standard for online sports betting UIs. By combining advanced technology with personalised features, intuitive navigation and seamless integration, GomaUX is revolutionising the user experience in sports betting.
With strategic partnerships with leading operators and providers like Omega and Betsson France, GOMA Gaming is well-positioned to lead the charge in transforming the sports betting experience, empowering operators to create more engaging and profitable platforms that keep players coming back for more.
