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GR8 Tech has announced the promotion of Kateryna Pozdnysheva to Chief Client Officer of the full-service iGaming solutions supplier.
The update detailed that Pozdnysheva will maintain her current duties leading the CRM unit of GR8 as she transitions to the new role of Chief Client Officer.
GR8 highlighted Pozdnysheva’s leadership qualities and dedication, noting that she has risen through the ranks of the tech group’s CRM unit to join its new executive team.
As Chief Client Officer, Pozdnysheva will oversee the day-to-day management of GR8’s key accounts, offering direct client support.
GR8 endorsed Pozdnysheva’s appointment as a trusted executive with expert knowledge of iGaming technology and a proven track record of developing key relationships.
Kateryna Pozdnysheva stated: “In this new role, I am focusing not only on retention strategies but also on driving the overall business growth of our clients. This requires deeper collaboration, a clearer understanding of their challenges, and the ability to quickly adapt to market shifts.”
Pozdnysheva joins the GR8 Tech leadership team as the technology group launches new automated modules to enhance product personalisation and customisation capabilities of clients.
“The key takeaway for me has been the importance of being proactive—anticipating client needs rather than just responding to them, and using cutting-edge technology to deliver tailored solutions.”Pozdnysheva cited.
“The biggest challenge is balancing short-term results with long-term strategic goals. The iGaming industry evolves rapidly, and our clients’ success depends on how quickly we can adapt and offer relevant solutions.”
