Flutter finding its ‘edge’ across global markets amid regulatory and business changes

GR8 Tech launches new geo segmentation suite

GR8 Tech has unveiled a new tool to help clients leverage growth opportunities in their key markets of operation. 

Visibility Rules, which is an extension of GR8 Tech’s Geo Specific Filters, offers a UX management tool with optimised payment options configurable according to player specific parameters, segments and traffic type. 

The update includes a number of new filters, including ‘Registration Country’, which clients can use to ensure that payment options correspond to the specific region’s regulations, ‘Client Original Currency’ – classifying payment groups based on the currencies used by players, and a ‘Session Device Agent’ for management purposes based on used devices. 

GR8 Tech added that clients using Visibility Rules will enhance their acceptance rates and player metrics thanks to a strong focus on near real-time player segregation.

“In an ever-evolving digital landscape, maintaining the integrity of payment methods is paramount,” the company added. “With  the  launch  of  the  Visibility  Rules, GR8 Tech provides a powerful tool to take over the control over the payment UX according to the client’s needs.”

In a recent interview with SBC News, GR8 Tech’s Chief Product Officer, Denys Parkhomenko, offered readers full backstage access to how the company is helping operators fight against the biggest challenges in the sector.

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