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Niccolo Cassettari, Chief Business Development Officer at Logifuture, talks about the company’s multi-faceted approach to doing business and what it takes to be more than just a white label specialist.
SBC: Logifuture has earned a solid reputation as a white label specialist, but the company also markets a wide-range of B2B products. Can you share more information on its inception, services and partners?
Niccolo Cassettari: Logifuture started as a 360º B2B platform provider over 10 years ago with a laser-focus commitment to delivering our complete range of services to high–calibre clients within emerging markets, such as Bet9ja in Africa and Yajuego in South America.
More recently, the company’s 360º platform is supplemented by offering a new, lighter package to a broader range of clients. This includes Logifuture’s most popular, successful and innovative virtual and casino products. This unique portfolio enables our clients to gain an immediate competitive advantage.
Logifuture is a multifaceted company offering a wide range of products and services. Can you tell us more about your Virtual products and what makes them so successful?
NC: Logifuture’s key products, Simulate, Zoom Soccer and our Casino Games, are all unique within their genre.
Simulate is a virtual game that empowers users to simulate the outcome of real-life sport events within seconds. The product offers a casino-style approach to sportsbook markets, removing unwanted waiting lag by providing customers with instant results.
Zoom Soccer is a 24/7 feed of virtual events integrated within our clients’ sportsbook. Consisting of over 30,000 pre-match and live events per month, Zoom users experience the tangible excitement of real-life football in the virtual world by simulating results and outcomes. The authenticity of this virtual game is also bolstered by the use of real team, league and player names.
Our Games Studio is another unique product that differentiates us from standard casino providers and showcases the strength of our portfolio. By executing in-depth target audience studies, Logifuture creates and delivers innovative casino games that both match and surpass our customers’ expectations.
One example is Take The Shot, our interactive penalty shootout game where the customer uses differently skilled players to score by clicking on different multipliers placed within the goal. It has been reskinned in various versions as beach soccer, street soccer, world cup and many others. Other successful titles within our portfolio include Spin&Win, Hot Shot and many more.
Logifuture’s Games Studio also gives bookmakers the mechanism to transition sportsbook players into active casino players. Our newly released Swipe Games product is a proven cross-selling tool that offers a unique gaming experience, we will present it at ICE next month.
SBC: Your commitment as a specialist supplier is to create multi-vertical products that can be cross-sold. What is your strategy behind this, and how does this distinguish you from your competitors?
Logifuture has extensive experience within several different verticals, and a very clear vision for delivering best-in-class services and experiences. Our unique products are never mono-vertical and always offer cross-sell potential.
For example, our Swipe Games function familiarises predominantly sportsbook users with casino games, while Simulate provides the instant thrill of casino games within a sportsbook environment.
We have amassed a comprehensive portfolio, with the goal of providing our clients with successful customer-facing products that increase both cross-selling activity and time spent on site to ultimately improve and boost revenues.
SBC: You recently announced the expansion of Simulate into Kenya and Serbia with Mozzartbet. How is that partnership shaping up so far?
NC: We partnered with Mozzart Group in the second-half of 2023, integrating Simulate into both their Serbian and Kenyan operations. This agreement is not only testament to the commercial success of the Simulate product, but also symbolises Mozzartbet’s trust in our company’s culture of innovation and commitment to reliability.
Partnering with Mozzartbet across multiple continents, including within the brand’s flagship Serbian market, is further evidence of Logifuture’s determination to drive innovation and success both within Africa and other emerging markets.
This expansion into new, key territories has paved the way for Simulate to captivate an even larger audience, emphasising its adaptability and universal appeal. The initial results have exceeded our expectations, and we are happy to be entering the new year with further growth plans for this much-loved product.
SBC: And finally, what are your aspirations for 2024 beginning with ICE London in February?
NC: We have high aspirations for 2024 and expect many new clients, across several different jurisdictions around the world, to experience the benefits of our products. Our ultimate goal is to create long-term relationships with our clients, based on supplying top-quality products and sharing world-class knowledge. At our core, we provide clients products that allow them to achieve their goals and increase revenue and market share.
Logifuture are thrilled to be attending ICE between 6-8 February at ExCel, London. We will be at Stand Number S2-200 throughout the event, and look forward to sharing more information on our products portfolio, as well as giving away some top prizes in our daily competition.
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Niccolo Cassettari – Chief Business Development Officer – Logifuture
