SBC News Voice of the Sports Betting Industry
Stats Perform has entered an exclusive partnership with Equifax UK to enhance affordability checks for betting and igaming operators.
Under the terms of the deal, clients of the data and analytics firm will have access to Equifax UK credit referencing data to undertake customer affordability checks.
As detailed by Stats Perform, the partnership “will allow sports betting and gaming operators to streamline their approach to affordability without the associated player inconvenience, benefiting both gaming operators and their customers”.
The partnership expands Stats Perform services into compliance, enabling licensed operators to manage increased costs related to safeguarding their customers and ensuring compliance with individual market rules.
Chief Commercial Officer Alex Rice said: “Our strategy for intuitive affordability-checking technology is the result of many conversations with our customers in the gaming industry.
“We’re delighted to have found a deeply trusted partner in Equifax, and look forward to helping our existing clients and the wider betting and gaming operator sector as they strive to improve consumer experiences and address affordability challenges.”
Equifax UK is the UK subsidiary of the global credit referencing agency Equifax Inc, recognised as one of the ‘big three’ largest consumer credit reporting agencies, alongside Experian and TransUnion.
Licensed by the Financial Conduct Authority (FCA), Equifax’s credit rating solutions have been used by financial service providers spanning 25 countries in North America, Central and South America, Europe, and the Asia Pacific region.
Carl Riches, Sales Director at Equifax UK, said: “Stats Perform has a long history of using technology to help the businesses of sport be more entertaining, more accessible, and more trusted. The partnership with Stats Perform, together with their deep connections in the regulated gaming industries, makes them the ideal partner for Equifax.
“We’re confident that sports betting, slots, casino, and bingo operators will immediately see how our new service will improve and overcome the challenges of previous solutions.”
