SBC News Voice of the Sports Betting Industry
Kambi Group will power the sportsbook ventures of newly launched South American market operator NG Gaming.
The sportsbook technology systems supplier has disclosed that it has secured a commercial arrangement to serve as lead platform supplier for all NG Gaming sportsbook provisions, servicing the LatAm markets.
The multi-year partnership will see Kambi support the imminent launch of Olimpo.bet – NG Gaming’s first sportsbook property which aims to establish its presence in the regulated Peruvian sector.
Kristian Nylén, CEO and Co-founder, Kambi, said: “This is an important strategic partnership for Kambi as we continue to expand our footprint in Latin America’s growing sports betting market.
“The ambition shown by NG Gaming to be among the leaders in sports betting matches our own, and we are excited at the prospect of Olimpo.bet going live in time for the Copa América.”
The deal sees Kambi continue to advance its profile in the South American market, where the Stockholm-listed technology group has established lead supplier agreements with Televisa Mexico, BetPlay Colombia and a soon to launch sportsbook vertical with Casino Magic Argentina.
NG Gaming backed Kambi as its strategic technology partner, highlighting the firm’s proven track record in launching new sportsbook verticals within developing markets, overcoming scale demands and technical complexities.
In a statement concerning the agreement, NG Gaming detailed: “We are delighted to partner with Kambi to launch our new disruptive brand. It quickly became clear Kambi was the only partner we could trust to support us with our ambitious time-to-market strategy and future expansion across the South American continent.”
“Furthermore, Kambi’s flexible technology, alongside its proven risk management and price differentiation capabilities, will give Olimpo.bet a platform on which to outcompete the market.”
