Entain has outlined the significance of this Saturday’s Grand National race for its flagship UK brands of Ladbrokes and Coral.
Aintree’s heritage fixture will mark the first occasion in which both customers of Ladbrokes and Coral will be supported by Entain’s proprietary technology systems.
Despite facing COVID-19 headwinds, during the first half of 2020 trading Entain fulfilled its technical objectives of migrating Ladbrokes and Coral brands onto its proprietary wagering platform from third party suppliers.
Entain branded the platform migration as the most important technical achievement in the FTSE100 firm’s history, moving over 25 million Ladbrokes Coral customer accounts to its home-built system.
“We’ve successfully completed one of the biggest migrations of brands and customers seen in our industry to our in-house global technology platform to give all our customers the best experience,” said Sandeep Tiku, Chief Operating Officer at Entain.
“We’re ready to handle many times the number of customer bets and logins per minute on Grand National day as on a very busy Saturday.”
Tracking this Saturday’s Grand National, Entain stated that Ladbrokes and Coral may record around four million bets placed on this year’s race, doubling its peak demand from previous major sporting events.
Overall, around 13 million people, roughly a third of UK adults, typically bet on the Grand National every year.
Entain noted that pre-pandemic around 40% of its Ladbrokes and Coral customers placed their bets in shops, as the operator expects the vast majority of those expected to bet online instead this year.
“We’re thrilled that this year’s Grand National event will once again be live and are ready to give customers their best experience ever across all our brands, notably through Ladbrokes and Coral,” Tiku added
“We’re determined to give all customers a fast, thrilling, and seamless experience notwithstanding unprecedented numbers betting online.”