SBC News Voice of the Sports Betting Industry
Nasdaq-listed industry technology group Scientific Games Corporation (SGC) has announced a further major contract renewal, as Canada’s British Columbia Lottery Corporation (BCLC) expands its lead services agreement for a further five years through to 2024.
Expanding its existing remit, Scientific Games’ subsidiary SG Digital will act as lead online sports betting and igaming systems provider for BCLC domains, covering all core provisions including player account management services.
Strengthening BCLC’s digital capacity, BCLC will benefit from full access to SG Digital’s ‘OpenSports’ product suite including promotions, scoreboards, and a seamless user interface.
Cameron Adams, Interim VP, Digital & Enterprise Services at BCLC, said: “We’re excited to continue our relationship with Scientific Games and offer a comprehensive array of sports betting technology to our players. Scientific Games has helped power significant growth for BCLC’s PlayNow.com digital gaming site over the past several years, and this will help us to continue to grow and evolve our customer experiences into the future.”
The extended agreement sees SGC continue its strong 2019 commercial momentum, in which the Nasdaq technology has confirmed lead systems agreements with Dutch lottery operator Nederlandse Loterij and new Turkish lottery incumbent ‘Milli Piyango’.
Jordan Levin, Group Chief Executive of SG Digital, added: “We’ve worked closely with BCLC for years, and we’re excited to continue building momentum with them in the Canadian market. Our gaming platforms and sportsbook solutions are a perfect fit for their large audience, and the continued trust, confidence, and innovation on both sides will drive positive growth in the industry.”
