Luckbox strengthens ID verification measures with HooYu partnership

In another landmark move for the startup, Luckbox has entered into a partnership with ID verification specialists HooYu which will provide its esports customers with HooYu’s Identify solution.

The move comes as Luckbox prepares for its full product launch, with the esports betting platform having recently been awarded a full gambling licence in the Isle of Man.

HooYu’s Identify solution offers users the ability to implement customer age and identity verification measures, which will ultimately help Luckbox clamp down on underage gaming.

Luckbox chief operating officer Quentin Martin commented on the new partnership: “From day one, we’ve made integrity, player security and doing things right among one of our top priorities at Luckbox and nowhere are these values more important than customer onboarding process.

“The esports betting industry has long been plagued by shady operators acting with little or no regard for the rules or the safety of their players. This problem has been particularly acute regarding underage gambling – too many esports betting sites have allowed underage players to gamble and this is clearly unacceptable and something that needs to stop.

“Thankfully, things are changing and Luckbox is proud to be among the operators leading the shift that will help legitimate operators, players and the wider esports industry.”

The startup has been preparing for its April 2019 launch with a recent partnership announced between Luckbox and MoneyMatrix. Martin detailed that the EveryMatrix payment property has been selected for its ability to meet esports-betting customer and scale complexities.

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