European online gambling group Mr Green & Co, has announced that it will launch its first esports-centric property in partnership with Gamingzone Entertainment.
Updating the market, the Stockholm-listed enterprise has confirmed that it will develop an esports entertainment joint-venture with established esports media publisher Gamingzone.
“Mr Green and Gamingzone Entertainment have established a joint venture to create a new community for esports fans with a focus on entertainment, news and gaming possibilities”, Mr Green details in its corporate update.
The joint-venture which is yet to be named will be led by Gamingzone enterprise co-founder Karl Mikael Cakste, with Mr Green holding a majority 55% equity in the enterprise.
“Esports is a quickly growing, global phenomena and an increasing number of fans is spending time on gaming as well as different kind of videos. Experts believe this can become as huge as traditional sports. We want to be part of this development and create a presence among all its fans. In Gamingzone, we have found a partner who understands esports, content and entertainment”, detailed Per Norman, Group CEO of Mr Green.
Founded in 2017, Stockholm-based Gamingzone Entertainment is an esports media publisher seeking to develop wider esports audiences by creating dynamic and engaging content through esports tournaments, social media platforms, games and entertainment verticals.
Leading the joint-venture, Karl Mikael Cakste commented on Mr Green and Gamingzone’s enterprise ambitions:
“Entertainment and betting within esports is still immature. We are convinced that there are interesting and entertaining ways of offering the fans something better than what we have seen so far”.
“We are happy to partner with Mr Green which is an established, knowledgeable iGaming company that acts responsibly and is long-term.”
“Our main ambition is to create a community where esports fans from the entire world love to spend time. People of the age of 18 and older who want to bet will in due time be offered that opportunity under just and safe conditions”