paysafecard to replace Ukash brand

paysafecardkaiser
paysafecard is recognised across Europe already

Operators using Ukash payments are about to see the brand change to paysafecard, following the acquisition of Ukash by paysafecard earlier this year.

paysafecard, part of the Skrill Group, will have its vouchers replace Ukash vouchers at retails from 31st August 2015 onwards.

paysafecard has already been available in the UK for many years and offers a wide range of advantages such as innovative online accounts and 24/7 customer service in several languages. Ukash vouchers will still be accepted for redemption at online shops until 31st October 2015.

A comprehensive campaign has been launched to ensure that retailers currently selling Ukash and consumers holding Ukash vouchers are aware of upcoming changes. This includes messages on the Ukash website and in direct marketing campaigns. Also, a retailer engagement programme is being undertaken throughout August to provide outlets with new point of sale merchandise and information about paysafecard for their customers.

A consumer promotion is also being launched in August offering current Ukash customers the chance to try out the paysafecard service with a free £5 paysafecard PIN.

Udo Müller, CEO of paysafecard, comments: “The acquisition of Ukash has given us the opportunity to expand the choice for consumers wanting to make secure online payments. We have brought together the best of the prepaid technologies from both Ukash and paysafecard to give consumers a safe and easy way to make online payments and we are now embarking on a nationwide campaign to ensure the retailers and users are aware of the changes taking place.”

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